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During the San Bernardino shooting in 2015, the Press Enterprise reported about misinformation spread through different channels. While some information was useful in providing updates about areas that should be avoided, again rumors sprung up that added to the confusion. Despite more information being available, it’s increasingly more difficult to fact check that information’s accuracy during an emergency. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -

Establishing a reliable channel for communication is a critical component of an emergency response plan. This can help keep personnel informed and updated regularly, but also serves as a source for the media who can recognize it as an official channel to receive information from. This can combat misinformation and aid officials in providing an efficient response to a given situation. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -

Our awareness of violent events has concurred with the rise of social media. As these channels become more ubiquitous, everyone is empowered to become a source for information. But while this can help spread the word at the onset of an emergency, it can also hinder the response to an ongoing incident by adding confusing and incorrect information into the conversation. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -

During an emergency, Social Media can help and harm. During an incident at UCLA in May of 2016, the Washington Post reported about misinformation spread through social media. Students were alerted through the school’s official notification system, but access to their phones meant they were able to look for additional information on Facebook and Twitter. This increased the fear and anxiety caused by the situation. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -

Clear communication also involves keeping the right channels clear. Assess the different channels available to reach people and understand what will be the most effective given the situation. Keep in mind that certain channels may be flooded, and messages may get lost. Communicate across multiple channels to get information to the people that need it. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -

Continuity Central recommends taking advantage of smartphones, since those devices are often able to connect to Wi-Fi networks. This provides options for reaching out to people using social media, email, and other messaging apps that can operate without a cellular network. - The Importance of Clear Communications During Emergencies http://www.teleswitch.com/the-importance-of-clear-communications-during-emergencies/?utm_campaign=coschedule&utm_source=tumblr&utm_medium=teleswitch&utm_content=The%20Importance%20of%20Clear%20Communications%20During%20Emergencies -