IPA & Effworks
EffWorks Global is the annual event that focuses entirely on helping marketers and brands optimise their marketing effectiveness. No surprises that in 2022, in a post-COVID world, gripped by a cost-of-living crisis, the week-long conference assumes even more importance. A stellar cast list, including Sir John Hegarty and Les Binet, talks to truth to recovery in line with this year’s theme and advertising from G&W.
SEPTEMBER 2022













