How Robo Advisers Allocate Your Money
We’ve always known it’s important to allocate assets among stocks, bonds, etc. in a reasonable manner. But when it comes to implementation, the more we think we understand, the more we realize we don’t understand. So more often than anyone likes to admit, we’re pulling allocations out of folklore, stereotype, gut instinct, etc. So if you decide to go robo, you need to understand how such prototypically human judgments are made.
For branding purposes and market positioning, it’s important to robo advisers that you see them as completely automated operations that do things right by investing “passively.” In other words, they don’t try to beat the market. They try to buy the whole market.
Nice try. But it doesn’t work.
There’s a heck of a lot more human judgment here than they want you to recognize. To see what the humans do at the supposedly non-human firms, check this post of mine at Forbes.com.