Group signals media needs to do better job and it can help
Common Sense Media, which advocates for kid and family-friendly media, has come up with new tools for parents and content-raters—it is one of the latter—to evaluate media based on "positive gender representations" and to help programmers provide more "healthy, balanced and diverse" portrayals.
Those were based on conversations with parents and a survey of 933 parents of children 2-17 from March 28 to April 18, 2017.
Among the takeaways are that media generally reinforces that masculine traits and behaviors are more valued, that girls should be concerned about appearance and treat themselves as sexual objects "for others' consumption," and that children of color "may be particularly vulnerable" to the impact of media portrayals on gender role development.
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Being a responsible parent just got one step easier.
A child’s mind is a precious thing, highly susceptible to everything it encounters as if it were the world’s largest sponge. In our youth, what we see, where we see it, and who we see it with all affects the person we become. And our environment dictates a vast amount of our mind’s development, whether the things experienced are real or artificial. That’s why it’s a serious matter that kids today are consuming media at higher rates and increasingly younger ages.
Being that media is such a common factor in our society, it’s an obvious requirement that it should be monitored for what is and isn’t okay for children to watch. The duty of raking through every program may seem daunting, especially to a busy parent, but there’s relief to such a task. The nonprofit media watchdog group Common Sense Media was founded in 2003 to help assist parents in selecting shows and movies they deem appropriate for their children in the form of varied ratings. Through an online survey, parents can pinpoint programs that promote admirable character traits like courage, empathy, and perseverance. This week, the organization introduced a new metric: the portrayal of gender.
The gender roles that television characters act out can actually have a huge affect on how young people view themselves. For example, if a girl grows up watching a large amount of media that features traditional female gender roles such as cooking and cleaning, she’s more likely to believe this is the status quo and follow suit. The same thing rings true for men: if a boy grows up consistently watching shows of a violent or insensitive nature, he’s likely to repeat these behaviors. On Common Sense’s website, a symbol with the phrase “positive gender representations” will appear next to a film or TV show if their reviewers rate it so.
