#educating customers

From restoring a 1955 Buick to leading my HVAC business, I’ve learned how to break stereotypes and challenge biases. Discover why confidence and resilience matter, and how the customer isn’t always right in my latest blog. 💪🚀 #WomenInTrades #HVAC #hvac

Breaking Stereotypes: From Fixing Cars to Running an HVAC Business Growing up, I never thought twice about getting my hands dirty and learning how to fix things. One of my earliest memories of hands-on work is when my father brought home a 1955 Buick Century station wagon. He told my mother it was an early birthday present for me, but I wasn’t sure how much of that was true. Regardless, I…

Educating customers without making them defensive

We all sell something. Products, information, services, the list goes on. Part of selling our stuff requires us to provide information to our prospects. Asking pointed questions and being inquisitive is an important exercise to help us gain information from the prospect. We need their information in order to solve a problem they have, I’m sure we can all agree on that. But at some point we have…

It is about that time of the year when people start to reflect on the previous 12 months,  and it’s no surprise that the most effective leaders,  salespeople,  carry out this process with some structure.

In other words,  the reflection is not random.

I’ve had a couple of conversations this last week with salespeople who are engaging in this process as their year winds down,  and one thing has…