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 PPC stands for "Pay Per Click" (paid search marketing). It is a form of Internet Marketing which involves bidding to have your products ad to appear on the top of respective search engine results pages (SERPs) when people search for products or brands. If someone clicks on your ad, you will be charged for that click. You can set a daily budget for this type of advertising, and you will only be charged for clicks through the end of the day. This method of online advertising is popular because it is easy to implement and relatively inexpensive compared to other online marketing strategies. A PPC campaign consists of three things:

Most online sellers are aware that if clients are not able to locate the products they are looking for in an online store, then they might not visit the store again for subsequent purchases. Additionally, it is no secret that selling more products online can churn out more revenue. The better the product categorization, the more visitors it's going to carry. Thus, it will affect the store’s revenue in a large way. Accurate product categorization can bring in lots of benefits to your ecommerce store, right from increased conversions and better consumer experience, to elevated revenue. Optimizing your product taxonomy guarantees that your clients can browse through your online product catalogs smoothly.Read More