#ecommerce accessibility

eCommerce Accessibility

Experience Maximum Holiday Success With eCommerce Accessibility

All thanks to the COVID pandemic, online shopping has grown in leaps and bounds. And e-commerce holiday shopping is expected to overtake the retail industry. Companies are doing everything possible to reach every shopper on an eCommerce platform, including those using assistive technologies. And with one in four American adults having a disability, this is a high number of users. They will need unique enhancements or features on websites to make them user-friendly. And with inflation on the rise and recession looming, consumers are expected to be more selective in online shopping. So having an inaccessible website can thus lead to the loss of this market and potentially harm your business’s reputation. Here are some tips we have at adasitecompliance.com, your #1 source for ADA website compliance, suggesting implementing to improve your eCommerce accessibility for better business!

Experience Maximum Holiday Success with eCommerce Accessibility

Optimizing your online store helps in creating an accessible website. An optimized e-commerce store is more visible in Google searches, leading to increased revenues and faster sales. This means making your website easy to read, access, and navigate for everyone. Having an accessibility statement lets customers know that you care for them and that you work to understand and meet their needs. With an accessible contact option onsite, customers can let you know if they can’t access any part of the website!

Tips to consider while creating an accessible website

With sales in the holidays expected to boom, you must optimize your online store in time for the holiday season using the following tips:

Providing optimal visibility

Adding captions to videos

Easy and proper navigation

Absence of alt-text

Making use of proper links

Have the proper forms

Use proper captchas

Optimize your website for mobile use

Aging shoppers also love accessible eCommerce stores

Another market segment that will appreciate eCommerce accessibility is the aging shoppers. These are shoppers without vision or hearing problems but may require and use accommodations to access the internet easily. They are thus identified as disabled with the rest of the disabled population. Like the disabled users, aging shoppers are also the wealthiest generation in history. They are an economic force you cannot ignore, as eighty-five percent of Boomers use the internet and shop online!

Not just a necessity but also a legal requirement

Websites that do not comply with the Americans with Disabilities Act (ADA) Standards for Accessible design not only leave businesses on the table. They also risk facing accessibility lawsuits which may get settled out of court and cost companies thousands or millions of dollars!

Does eCommerce accessibility impact my online sales?

Yes, eCommerce accessibility will significantly impact your holiday and sales online. It’s because shoppers with difficulties find it difficult to go to an offline store to shop, especially those with a compromised immune system. So having a compliant website means you provide this market segment of shoppers with disabilities easy access to your store. With their combined disposable income pretty much as any other minority group, optimizing your website for everyone will significantly increase your online sales this holiday!

Easy math – More shoppers mean a busy holiday season

Remember, the more people access your e-commerce websites, easily locate and select what they want and quickly complete the checkout process, the better your holiday sales will be. Ensure all visitors have access to the same and every helpful information they will need to make an informed buying decision. Most importantly, prove to them that you care about their needs because visitors who feel valued will become loyal customers to shop for you not only during the holidays but all year through!

Website Accessibility – A Long-term Investment

Website owners should treat website accessibility not as a short-term project but as an entire area or function, like cyber security and human resources, requiring continual attention and expertise. Website compliance should be considered from the start of the website and not just during the holidays. It’s because website compliance changes in tools, resources, and legal perspectives. Besides, planning for website compliance from the start of the website-building process provides for proper planning and testing. And this will be beneficial in avoiding lost revenue in the long term for any eCommerce store or website!

Make eCommerce accessibility your top priority

Website changes should be viewed more as a strategic priority for your business because prospective buyers tend to leave sites that are difficult to use. Many are willing to pay more to your competitors to provide an easy and hassle-free shopping experience. Besides, accessible companies are considered value-driven and committed to delivering exceptional customer experiences for all their visitors. You, too, can inflict change in your company by working with the right third-party ADA compliance expert like ADASiteCompliance!

We are the number one resource for ADA website compliance and will take care of all your web compliance needs while you focus on preparing for holiday shopping. We use our marketing experience to ensure your customers get the best shopping experience!