Casting a Light on Print-On-Demand
Print-on-Demand – what is it; how does it differ from conventional printing; is it more eco-friendly?
Before the advent of digital technology, all printing – whether for books, newspapers, magazines or even greeting cards and invitations – was done by conventional printing methods, of which there are three main types: offset, gravure, and letterpress. The most commonly used method is offset printing.
Unless it was for something special, such as wedding invitations, or a large quantity of the printed matter was needed, the average person would not even think of having something printed. It was a costly proposition.
Enter digital printing technology some 20 or so years ago. This changed the landscape – and cost – of shorter-run printed materials to be “printed on demand” or “printed to order.” This process made it more affordable and easier for individuals to print smaller quantities of everything from books, greeting cards and invitations to stickers, calendars and even coffee mugs, only when ordered or in the small amount needed, at a more cost-effective price.
Offset vs. Digital Printing
To understand digital print-on-demand, you first need to know what digital printing is versus traditional offset printing, as well as the advantages and disadvantages of each. To read more, click here
