#ebmsbsb

This month our course was Business Storytelling and Brand Development. I believe that the information that we were provided with this month will benefit all of us for the rest of our lives, regardless of whether or not we go on to create our own company or are an employee for someone else. We learned not only how to create and cultivate a new brand for our future companies, but we learned in great detail what kind of work has gone into some of the most successful brands in the world. We also learned how to craft our own personal brands, and the importance of doing that. Personally, I realized that I need to do a better job of keeping up with all of the different social platforms that I am a member of. Because of this course I now see the benefit of using LinkedIn in ways I had never thought of before, and also the benefits of pushing out quality content to my social networks. It not only lets me share articles that I think others will benefit from, but gives my followers a look into what I’m about, maybe someone will look at a link that I share and put together that I have an interest or experience in that industry where before they would not know unless they specifically asked me. Some of my favorite moments in the class were going over the buyer persona and creating a brand identity. This class greatly influenced my decision in what I will be doing for my final business plan for the program. I had been trying to make a final decision over the past couple of months, but now that I know how to build my brand, I am confident in my ability to successfully build it and use it to create a profitable company.