#e-commer

Are you looking for ways to increase your e-commerce online sales? One of the most effective ways to do so is to optimize your conversion rates. In this Techno-buzz, we’ll explore what e-commerce conversion rates are, how they’re calculated, and 13 ways to improve them.

What is E-commerce Conversion rate optimization?

Ecommerce Conversion rate optimization is the process of improving the percentage of website visitors who complete a desired action on your e-commerce website, such as making a purchase, subscribing to a newsletter, or filling out a form. This involves identifying areas of the website, analyzing user behavior in your website, and the checkout process that can be improved, and implementing changes to increase the likelihood of visitors converting(buying). E-commerce conversion rate optimization can involve a range of strategies, including improving website design, simplifying the checkout process, offering discounts or special promotions, and using personalized product recommendations. By continuously testing and refining these strategies, e-commerce businesses can increase their conversion rates and ultimately drive more sales and revenue.

How is the E-commerce Conversion Rate Calculated?

To calculate your e-commerce conversion rate, divide the number of people who completed the desired action by the total number of website visitors and multiply by 100. So, if 100 people visited your website and 5 of them made a purchase, your conversion rate would be 5%.

Tools that can help improve E-commerce Conversion Rates

There are several tools available that can help you improve your e-commerce conversion rates. Some of these include:

1. Google Analytics: This tool provides valuable insights like website traffic, user behavior, traffic sources, and E-commerce sales.

2. Heatmap Tools: Heatmap tools can show you where website visitors are clicking and scrolling, allowing you to optimize your website accordingly.

3. A/B Testing Tools: These tools enable you to test different versions of your website to see which version performs better.

E-commerce Conversion Rate Optimization Steps:

1. Use high-quality images and videos on your product pages:

High-quality images and videos can increase customer engagement and encourage them to make a purchase.

2. Tweak and test your e-commerce checkout process:

Streamline your checkout process to make it as easy and convenient as possible for customers to complete their purchases. Conduct A/B testing to determine what works best.

3. Use live chat software and chatbots:

Live chat software and chatbots can provide customers with instant support and answer their questions, leading to increased customer satisfaction and sales.

4. Streamline Navigation:

Make it easy for customers to find what they’re looking for by organizing your website navigation in a clear and logical way.

5. Use Social Proof:

Social proof, such as customer reviews and ratings, can build trust and credibility with potential customers. Display customer testimonials prominently on your website.

6. Optimize your e-commerce website for mobile:

More and more people are shopping on their mobile devices, so it’s important to ensure your website is optimized for mobile users.

Read More About Ecommerce Website Optimization for Mobile

7. Offer free shipping:

Offering free shipping can motivate customers to make a purchase.

8. Create Urgency:

Creating a sense of urgency, such as limited-time offers, can encourage customers to make a purchase sooner rather than later.

9.Use personalized product recommendations:

Personalized product recommendations based on customers’ browsing and purchase history can increase the likelihood of a sale.

10.Simplify the Returns Process:

Making the returns process easy and hassle-free can increase customer satisfaction and encourage repeat purchases.

11.Use Testimonials and Reviews:

Including customer reviews and testimonials on your product pages can increase credibility and trust with potential customers. Make sure they are visible and easily accessible.

12.Show Discounts and Specials Clearly:

Make sure any discounts or specials are clearly visible on your website, such as on the homepage or product pages.

13.Make Your Shopping Cart Visible All the Time:

Ensure that the shopping cart icon is always visible on the website, so customers can easily view and edit their cart without having to navigate back and forth.

Conclusion

Purpose: The purpose of this paper is to measure the developed online shopping construct in the Indian context and to examine the impact of demographics indicators on online shopping and their product preference in online shopping. The study also analyses the mediating role of consumer attitude relationship between quality of the product, price, product delivery, website information attribute, online services, and consumer buying behavior towards online shopping in the Indian context. Design/methodology/approach: An offline survey was conducted by administrating a structured questionnaire to the online shopper in selected metro cities in India. The data was collected through a structured questionnaire by applying a purposive sampling technique. Responses are recorded on a five-point Likert scale where: one stands for strongly disagree, three stands for neither disagree nor agree, and five stands for strongly agree. Originality/value: All data are collected a single time due to cost and time constraints. Longitudinal studies are more suitable to understand the customers purchasing preference. The sample of the survey was from Indian metro cities, i.e., Hyderabad, Chennai, Mumbai, Delhi, and Kolkata. Managerial and Social Implications: The study helps online service providers or E-retail industries to understand customer attitudes and buying behavior in India. It also contributes to formulating the best marketing/e-marketing strategies to tap potential customers in India. Hence, the study also helps the e-retailers to provide better convenient policies to tier-1 tier2 cities and rural customers in India.

Just because we’ve had a break over the holidays, it doesn’t mean our artists have. Over the summer Stephanie Jane Rampton has created four new prints. These prints sit perfectly within the existing body of work produced by the artist – they are exemplary of Rampton’s printerly prowess, as well as articulating her view of the landscape and its winding, wild forms.

In each of these new prints, trees stand boldly in their landscapes. In contrast to the negative space surrounding them, the particular character of Rampton’s subjects becomes visible; each knot, each reaching branch and each twist of a trunk is given center stage within the work. True to Rampton’s vision of the landscape, theses works show the life of nature not just ‘as it is’, but in terms of how it collides with our own interactions with it. As we explore the peculiarities of the landscape and its forms, we give life to things that previously gone unobserved; its meaning and value becomes intertwined with our own perspectives.

These new works are available both framed and unframed, and you can purchase them either here at the gallery, or online via Stephanie Jane Rampton’s artist page, HERE.

  Stephanie Jane Rampton. Keeper of Memories, 2018. Etching and aquatint. Edition of 10. 30×30 cm. $550.

  Stephanie Jane Rampton. Sentinels, 2018. Etching and aquatint. Edition of 10. 10×29 cm. $320.

  Stephanie Jane Rampton. The Oak on the Barrow, 2018. Etching and aquatint. Edition of 10. 20x30cm. $490.

  Stephanie Jane Rampton. Sky Touchers, 2018. Etching and aquatint. Edition of 10. 40×40 cm. $600.

    The post Fresh off the Press! New Prints by Stephanie Jane Rampton. appeared first on Port Jackson Press - Fine Art Prints Online Store & Printmaking Gallery, Melbourne Australia.

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