Apr 1, 2013
Ads By Category - Retail
Ikea, "Smallest Store in the World", Web Banner
Ogilvy Action
http://www.smalleststoreintheworld.com/banner/en/index.html - Interactive Banner example
This ad makes really good use of the space in an online banner to get the central message across - Ikea makes the most of space.
This ad allows the user to interact and engage with the brand and understand its core values.
This creative execution takes the essence of Ikea's success (furniture superstore) and turns it on its head.- a tiny store.
This ad has a higher propensity to drive sales as it isn't ambiguous creative, the audience is interacting with the products and can purchase in a mouse click. How many web banners can get a consumer to do that?
