#dry rub

Letraset Instant Lettering

In the 1960s, putting together and printing a graphic product still required hugely expensive machines and the expertise of graphic designers and typographers. Transfers, meanwhile, only cost a few pence and did not require great technical skills to use. They were the first DIY graphic composition technology and, unsurprisingly, they were enormously successful... The ‘anarchic’, low-cost and unmediated nature of transfers made them very popular among the era’s counterculture movements. In some cases, employing a publisher or professional graphic designer would have increased the risk of whatever the creator had in mind being censored or not produced at all.