#drmservice

Adults in the US spend an average of 3 hours 35 minutes per day using mobile in 2018 (source:eMarketer). Taking these figures into account, it is no wonder that digital publishing is growing at an exponential rate. However, easy access to content, besides expanding the reach of an author also serves as a breeding ground for risks pertaining to content misuse.

In order to reap the benefits of the digital landscape to its fullest and monetize content, Digital Rights Management(DRM) has become stronger in the last few years. It acts as a shield against Intellectual property right infringement and prevents unauthorized access and content distribution.

DRM has multi-level implications. Even if a user manages to breach the security at one level, it is extremely difficult to get past the entire security mechanism in general. Here are the 5 ways in which you can enhance your ROI using DRM services.

Restrict editing- eReaders offer features like bookmarking, highlighting important sections, etc. While these features are beneficial for genuine readers, if you go overboard by offering to edit, it can have serious consequences. For instance, users could then edit your content and reuse it for commercial purposes. To avoid any such situation, DRM restricts any sort of editing in your content.

Protect content using a password-  With the help of DRM services, you can closely manage who gets access to your content and to what extent. You can take this a step ahead by sending a digital key to the buyer which needs to be entered before the content can be accessed. It helps in adding an additional layer of security in terms of unauthorized downloads.

Ensure safety of user’s data- Organizations often use XML conversion services to store the user data in a convenient manner. However, in a scenario where users are becoming more concerned about how their personal data is being stored and used, DRM ensures the safety of data.  Any carelessness in this regard can cost organizations dearly in monetary terms and a lot more in terms of user trust.

Take action in time- DRM not only prevents your content from unauthorized access but ensures that you can take a strict action on the root cause. For instance, if a user doesn’t have the permission to access content and is still trying to, he/she can get easily identified. In case of repeated attempts to breach the security, you can get the particular URLs blocked.

Digital Millennium Copyright Act (DMCA) notice - Organizations typically use tracking mechanisms for their content. This means that even if a user accesses your content in an unauthorized manner and uses it elsewhere, you can report a copyright infringement by bringing it to the notice of DMCA. Irrespective of the region in which the infringement took place,  the parasite website is requested to take down the content. If it fails to comply, the website could also be barred.