Geist: Branding
I carried out an extensive rebranding exercise over this past year for Geist, a craft beer company based in Bangalore. Geist is the first beer company in the south of India to set up a production craft brewery that supplies natural, handcrafted beers in a variety of International styles to restaurants and bars.
These images show the new logo (see the old one here), and a set of other materials that I designed for Geist. The redesigned logo represents the art of brewing, visually equating the logotype (and, by extension, the master brewer’s final seal of approval) to the brushstroke signatures of great masters in the world of art.
I continue to be associated with the brewery as their brand consultant.
You can visit Geist at www.geist.in, and look for the handle ‘drinkgeist’ on the various social media channels.
