Blog Post #5
For my social media campaign project presentation, I plan to expand the knowledge of people on Aeropostale. I know Aeropostale has died down, so we need to figure out a way to bring it back. I feel like with the proper marketing and using the campaign as a good eye catcher, it will bring it back on top. The prices for Aeropostale are good, it just needs a customer booster to have people buy it and be more interested in! I plan to avoid its biggest competitor: American Eagle, although both have died out too.
Although, this was my initial idea for my social media campaign project presentation, I didn’t end up going through with this idea. I was actually able to find something that was more interesting to me and that was the idea of Dr. Books. With this software idea, I was able to incorporate social media marketing and branding to better my campaign and allow college students to save some money on books. Dr. Books is a software for college students to be able to experience an easier reading experience as they will be able to access the books anywhere at any time without having to hassle to carry any book anywhere.
Something that I would’ve liked to change or add on to make my campaign better is a hashtag so people can use/post it when they are on it. A good hashtag would like “#drbooks”. This would help promote the idea and catch other possible clients attention when it comes to posting it on Facebook, Instagram, Twitter and honestly all social media platforms.
I also talked about how Dr.Books social media accounts such as Instagram would be very beneficial for clients. This is because we will have a great active social media accounts which will allow clients to know what’s going on with the software, such as updates, read of the day and see what people are reading and recommendation for people to read. In order to expand into and make the campaign a successful one, social media has to be intact and on point as it will be what bring the customers in and in order to main the clients, people need to know what’s going on.
