#dougtompkins

ImageSource NationalGeographic

Remembering Doug Tompkins

One of the few economic philosophers, Anders Indset, has made it clear with quantum economy that the world will turn even faster in the future. Processes will become faster, decisions can be made more quickly, distances will be shorter. We humans are part of this acceleration because, on the one hand, it is natural and, on the other, because we demand it in the interaction of technologies and resources. The question for the individual is always how to deal with it.

In times of upheaval, we return to certain values and virtues. These naturally give us the stability we need in life. A product, a brand, an idea that has survived for decades or centuries has also survived crises. It is considered as trustworthy as possible. However, we have the greatest trust in ourselves, even if we often don't realize it or can't find inner access to it. You often have to rediscover it. The clear philosophy of a company or a brand expresses what every person longs for.

The recurring question of identity. Doug Tompkins, the founder of The North Face, was able to pinpoint the essence of need fulfillment. When your life comes down to something very essential, when something is at stake, when you need the bare minimum to survive, what do you choose? "Necessity before luxury" (Doug Tompkins) means weighing up what is really important in the smallest, most micro-expressive decisions. Not only under extreme conditions, in sport or when faced with challenges, but also in everyday life, small and seemingly one-off decisions become automatisms that are difficult to reverse. Being able to identify with something brings much more. It brings trust, loyalty and reliability. In times of upheaval, there is a growing longing for the cardinal virtues that Aristotle once developed, namely wisdom, justice, bravery and moderation.

Source

In memory of Doug Tompkins, co-founder, The North Face, December 08, 2015