#dotfeed

Google is decommissioning their search product section that originally listed merchants for free, saying that their new program will improve the search experience for users.

In the meantime, merchants need to evaluate their options. Most shopping carts offer partnerships with shopping listings, just like AspDotNetStorefront, which offers the “DotFeed Platform”. This platform allows access to several product-listing sites with a minimal subscription fees. The “DotFeed Platform” allows you to manage multiple channels from a single location.

So where will can the products be distributed?

Amazon Product Ads

Google Product Search – Soon to be “Google Shopping”

PriceGrabber

Shopping.com

TheFind.com

 How does the “DotFeed Platform” actually work?

DotFeed Platform extracts all your published products from your AspDotNetStorefront Store

Then it gives you total control over a set of rules to optimize your products

You will use the rules to build up optimized information for any/all channels

Change the titles, descriptions, keywords, categories etc. to best suit your needs

Schedule each of your feeds to keep content fresh

Then leave it to run. No more work to do

Now what?

Google may continue to list merchants in the free web search results. The merchants that are interested in showing up in the dedicated shopping search engine, which includes the Google Shopping boxes, will need to pay.