#docprintingwithapi

Postcards took a hit when digital marketing came into play and dominated the marketing landscape, but they’re having a resurgence of late as businesses realize the value of an offline marketing channel with real cut-through. By integrating postcards into their digital marketing campaigns via automation, they can increase response rates and strengthen customer relationships at an affordable rate.

A fully automated direct mail system can help businesses reduce mailing costs and maximize results by enabling them to personalize their mailers as much as they want. Unlike traditional direct mail services, which require marketers to apply address labels and physically drop bundled postcards off at the post office, a full automation platform will automatically address and process each piece. It will also enable them to customize postcard with variable data obtained from their CRM database.

To get the most out of a postcard campaign, marketers should be sure to include a noticeable headline on the front that conveys their product or service in a clear and concise manner. The message should also be action-oriented with a quick Call to Action, such as visiting a website, following on social media, or calling for an estimate.

To make the most of their efforts, companies should consider using a reputable mailing service that offers industry-specific templates for realtors, real estate agents, insurance brokers, and financial services firms. It is also important to look for a company that offers customizable postcards with options for size, paper quality, and design. Lastly, they should offer a free sample kit for marketers to test out their products before making a final purchase.

SITES WE SUPPORT

Automated postcard printing and mailing solutions are a great way to increase sales, boost conversions and improve customer retention. Unlike email marketing which can be skewed by spam filters, postcards are delivered directly to recipients’ mailboxes – making them a highly effective and cost-effective marketing tool when used properly. Whether you are promoting a new product, event, or special offer, postcards can provide an impactful call to action that drives engagement and results.

Postcards are perfect for sending concise messages that really stand out and can be triggered from within automation tools like CRMs, Marketing Sherpa or HubSpot. Using a postcard printing service that provides workflow integration allows you to automatically create personalized postcards with dynamic artwork for every recipient in your database.

For example, if you have an e-commerce site with abandoned carts, you can use your CRM platform to trigger a direct mail piece for each of those leads that have left items in their cart, with a customized message addressing the reason why they should return to complete their purchase. By providing this level of personalization with each triggered postcard, you can dramatically increase the likelihood that your contact will act on your postcard.

Luckily, it’s now easier than ever to automate this type of postcard marketing. By integrating your existing web application, CRM or point of sale with the postcard printing services of Growmail, you can easily automate postcards for any size database with the click of a button.

SITES WE SUPPORT

If you have a large volume of statement, invoices, bills and other transactional documents that need to be printed and mailed, the process is time intensive, laborious and costly. With the right printing partner, you can automate the entire print and mail process from start to finish without compromising quality or accuracy. This eliminates the need to manually transfer the data and provides a seamless workflow that allows you to keep your focus on what matters most - your business.

An automated print and mail solution connects to your website, web app or CRM to trigger printing based on real-time events such as a new customer sign up, a completed order, an abandoned cart reminder, or any other marketing trigger. The mailing API then prints the document and sends it to postal services for delivery, sharing progress updates along the way so you can stay updated on how your mail is being delivered.

The best print and mail API solutions provide flexible pricing, accurate tracking and reporting as well as user-friendly capabilities that integrate seamlessly with your existing systems. They should also offer a cloud-based platform to eliminate the need for costly hardware, and be easy to use with minimal setup time. Most importantly, an automated print and mail provider should have a team of industry experts that can assist you with any compliance variables or technical requirements you may have. In addition, they should have a robust printing network with on-demand production capability.

SITES WE SUPPORT

Streamline your document print and mail activities to cut back on waste, returned mails, lost deliveries, extra shipping charges, and time spent on tedious tasks like affixing stamps and stuffing envelopes. Save money on paper stock, ink cartridges, and envelopes, too. PostGrid's automation platform and print and mail API can help you automate the entire process from drafting documents to sending them to clients or customers.

The business environment is full of paperwork like purchase orders, insurance claims, invoices, leave requests, medical records, student forms, and more. Most of these documents need to be passed between departments, employees, patients, vendors, and students for approvals, signatures, and changes before printing and mailing. This manual processing is expensive and prone to errors. A streamlined document workflow process can reduce costs, improve productivity, and onboard new clients faster.

Whether it is a contract renewal letter, an invoice, or a statement, businesses need to get these time-sensitive documents out promptly. They must verify addresses, use sturdy envelopes, and send them to the right address in order to avoid any late penalties or other repercussions. This is why organizations need a print and mail solution that can handle these tasks efficiently. Using a single, integrated software suite, businesses can streamline their processes, automate, and simplify these document workflows to reduce costs, increase productivity, and onboard new clients quicker. PostGrid's print and mail API can also add value to your documents by verifying addresses, adding ZIP+4 codes, presorting your mail, and allowing you to brand your envelopes with personalized messages.

SITES WE SUPPORT

Print and mail solutions provide the capability to create a physical document that can be delivered directly to your customer. This can include transactional mail like bills, statements, invoices, or catalogues as well as promotional mailings and advertising campaigns.

Even with the focus on converting customers to paperless billing, many consumers still prefer to receive their bills and other information in traditional form. Having the right print and mail solution in place can allow you to capitalize on this opportunity and deliver a great experience for your customer.

Optimizing postage costs is an essential component of print and mail strategy. Learn how key areas like address hygiene, presort discounts, Intelligent Mail Barcode (IMb) usage, commingling, co-palletization, USPS postage promotions, standard-size mailpieces and more can impact your postal rates.

High-Volume Capabilities

Many businesses need a reliable print and mail solution to handle large volumes of data and documents. This can be especially true for healthcare providers, banks, schools and government agencies who rely on mail to manage core business processes. A reliable print and mail solution can help these organizations scale their operations and keep their processes running smoothly, securely and in compliance with industry regulations.

Direct mail can be a powerful marketing tool that provides a high ROI for your business. However, it is important to take the time to design your mailer properly to ensure it will be successful. This includes addressing your mailer correctly, using eye-catching graphics and design, and offering a call to action that will increase response rates.

SITES WE SUPPORT