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PERSIL - FOR WHATEVER LIFE THROWS - SUMMER 2013

Advertising Agency: DLKW Lowe

Director: Niall O'Brien

Creative Direction: Dave Henderson & Richard Denney

Project Colour - 16th July 2013

Working closely with DLKW Lowe an advertising agency based in Chelsea, we helped realise Project Colour.

On the 16th July children from Ashburnham Community School were able to colour in, draw on and add clip art to an illustrated outline of The World’s End Estate where many of the children live.

The Children had the opportunity to draw straight onto a huge digital billboard overlooking their school. This was achieved via Project Colour, a bespoke app installed on iPads, which we set up in their playground. Photographs of their work in situ are to be used to create posters for the school notice boards and hallways and each child also received a poster of their artwork to take home.

Project Colour was founded on the belief that creativity is immensely powerful and once a person learns to think creatively, no problem is impossible and the confidence this gives is immeasurable.

We also believe that everyone can be creative, especially children, we wanted to celebrate this with children at the school, letting them show us how creative they are. We wanted them to show us how they see their world. Confident in the fact that it will be brighter than the way we adults see it.