#dlichaw

Field trip to Tumblr. UX generalists work with all teams and edit out extraneous ideas that bog down, get rid of the boring oats. On-boarding is where we’ve looked at analytics over and over because we want to keep the users who blog everyday v new users starting to follow pages. Sometimes you nix the log out that looks like ass even if analytics are great. Iterations are every week. We design for ourselves. Designers here have a bite sized, elegant, cool dad, idiosyncratic content aesthetic. We’ve also limited trolls with re-blogging instead of commenting. Though we offer anonymity to get you into your weird thing. —Zack