#distressedproject

As the narrative for expressing the hardships that the Generation X go through regularly to make ends meet. It is with no doubt that creating a dialog through design was key in helping birth ideas and creative ways that see no colour; economic and gender imbalances, but solutions and ways we can manage to "voice our opinion" Credits Brand: CRITIC STUDIOS Creative Direction & Photography: Lebogang Mokgoko Art Direction: Hakim Ngcongwane Make-up: Lesedi Leketi Styling: Lebogang Mokgoko Model: Mpumi Masango, Tiisetso Phetla

Focused on formally introducing ourself to the creative market, creating the DISTRESSED PROJECT personally felt right as it focuses on "Evolution Terms" which are aimed at expressing where we come from and where we are headed creatively in the South African industry holistically. Credits Brand: CRITIC STUDIOS Creative Direction & Photography: Lebogang Mokgoko Art Direction: Hakim Ngcongwane Make-up: Lesedi Leketi Styling: Lebogang Mokgoko Model: Tiisetso Phetla