Nestled in the heart of Railtown, Vancouver’s very own Soho, Dish Jeans is the next lust worthy brand on the rise. Founded by Gary Lenett, Dish is the epitome of an urban, chic, and timeless company. It is reinventing the concept of denim by creating durable yet stylish jeans that can be seamlessly transitioned from day to night and suit any occasion.

 I want to be able to be able to ride my bike to work and attend a business meeting afterwards.

Gary was born into a family of multigenerational fashion entrepreneurs, so it was always his dream to pursue a career in this industry, right?  Wrong. In fact, the years Gary spent as a child assisting his father in his garment manufacturing business, turned him off the fashion industry completely. Nevertheless, after many years, degrees, and career changes later, Gary found himself the head of Dish Jeans. However cliché it sounds, I guess you could say it was meant to be.

Being just over 14 years old, Dish is still a relativity new company. However, over the years, Gary has perfected his craft and found his niche with the jeans he creates. Performance denim, a diesel-pioneered hybrid fabric, is what makes Dish stand out among competing companies. It allows jeans to be adapted into an active lifestyle because the material is resistant and light. Function over trend.

Take risks. If I was a realist guy, would I have started this company?