At the outset, it is useful to note that the business-friendly environment in Turkey attracts quite a lot of attention from entrepreneurs. Turkish national authorities have improved more effective mechanisms by designing new mechanisms over the years. Trading facilitator mechanisms are considered as an important component in the investment system. From that sense, the available article basically aims at examining the potential role of the “direct sale mechanism” instituted by Turkey as a critical contribution to Turkish markets. 

In doing this research, Chapter II will attempt to understand the circumstances requiring the need for a newly-born “direct sale mechanism”. Chapter III is intended to analyze recent developments within the jurisdiction of Turkey for the adoption of “direct sale mechanism”. Details about the said mechanism will be investigated by addressing the legal revision to the Law on Consumer Protection Numbered 6502. Core observations about the enforcement of the new system will also be made. And finally the present paper will end with concluding comments on the potential impact of new regulation.