#direct mailer

Samaritans of Singapore – Plaster the Silence A simple plaster that became an icon for suicide prevention.

More than one person commits suicide in Singapore every day. The first step to preventing suicide is to talk about it. But how do you start the conversation in a conservative society like Singapore? Well, by giving them a reason to. 

Just as you would ask someone wearing a plaster if they were alright, we created black plasters that simply asks, “How are you?” Worn on the inner wrist, it became a powerful symbol and a conversation starter to check in on our friends and family with a simple question.

Case Study

Behind-the-scenes

Celebrities’ Outreach

The number of influencers we engaged was nothing short of astounding.

Campaign Print and Posters

Even the former President of Singapore rallied to our call.

Impact

SOS’ most effective campaign to date

Adopted as the symbol for Suicide Prevention Week every year

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Online detach for service releases <\p>

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Direct Mailer for The Book Cafe

How The Direct Mailer Works:

Consumers will receive a packaged direct mailer. Following the instructions on the tab, they will tear along the perforated lines and reveal the hidden message. This hidden message will explain the meaning behind the cover message, “Boy (does not) meet Girl”, as well as direct them the action to take in order to change this situation.

When the direct mailer is opened up, they will be introduced to the idea of “Pick Your Cupid”, where consumers will be able to select from 3 different sets. There are also perforation lines upon which they can tear off and show to the service staff when they visit The Book Cafe for a discount. If none of the sets appeal to them, they are also free to “Make Your Own” by heading down to the cafe itself.

Idea:

Usage of digital devices lead to missed opportunities. Books help you gain them back.

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Tape cassette Direct Mailers<\p>

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Specialist Analysis<\p>

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