Sep 17, 2017
Vintage illustration by René Gruau for Dior’s new perfume, Diorling, launched in 1963.
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Vintage illustration by René Gruau for Dior’s new perfume, Diorling, launched in 1963.
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Kids' Marketing Needs a Reality Check
Beauty is big business, but increasingly the global brands also create product lines especially marketd to children. Kids nowadays are omnipresent on social networks and big brands such as Gap and Dior capitalise on this trend. The GapKids “Just Dance / Be Yourself” (2024) and Dior Kids “Diorling” (Spring 2025) campaigns both targeted young audiences on a global scale but took very different…
DIOR • DIORLING • LES CRÉATIONS DE MONSIEUR DIOR - Eau de Toilette - Nel 1960 la Maison Dior commissiona a Paul Vacher la creazione di una nuova fragranza: Diorling. Sarà il primo profumo a vedere la luce, nel 1963, dopo la prematura scomparsa del grande couturier, a soli 52 anni, nel 1957. Diorling segna un passaggio fondamentale nell’universo olfattivo del brand: é la prima composizione ad osare la nota cuoio, in omaggio alla passione giovanile di Dior per l’Inghilterra. Paul Vacher onora la forza creativa del maestro con una partitura odorosa delicata, nobile, sofisticata, degna dell’eredità Maison, un chypre cuir in perfetto equilibrio tra la firma floreale dei giardini Dior e la sfumatura densa e accogliente del cuoio. Lussuoso, carezzevole, il jus evoca l’esclusività di una borsa couture Dior, indossata da una donna che impone la sua femminilità oltre ogni classicismo. Sublime. Eau de Toilette 100 ml. Nelle profumerie concessionarie esclusive. ••••• Seize the moment. And make it unforgettable. Darling, it's Diorling! Diorling by Dior, the Maison's first chypre cuir explores the leather accord in a new unpredictable fascinating facette. ©thebeautycove
Christian Dior Diorling (1965)
The wonderful Rene Gruau's Diorling from 1963
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