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Less than an hour to go! #Met_A_Morphosis #wordnsound #poetryleague #spokenword #digitalslam https://www.instagram.com/p/CAzt9wIDF1z/?igshid=18vtijnnkvbnv
A team of 'spotters' were out and about in London sending messages to mini drivers on their commute. Aside from cute messages, they also got them to pull over for bacon butties, smoothies, and pastries, as well as filling up their cars for them, and giving them a full on wash and wax! Awesome stuff Mini!
This week we kick things off with Yahoo just edging out Google for who gets more visits to their sites. We’re not talking about search engine traffic (Google remains dominant) but their sites overall. Fascinating stuff, especially if you’re looking at where you should be placing your advertising! Following on from this we dissect whether or not 14% is an insanely low number for Fortune 500 companies who use data to drive decisions.
Getting into the meaty stuff we assess whether or not you should pay for SEO support, why people bother testing, and we try to cut through the cluter and provide a handful of critical metrics to focus on as a marketer.
Rounding the episode out we geek out about getting access to Amazon and the Obama campaigns and data, including some of the startling figures behind Obama’s AB testing.
As always we want to hear from you, so email us at [email protected], or tweet @haydsonz, or @richboyd88.
Happy marketing,
Rich & Hayds
The Digital Slam
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Direct traffic in Google Analytics does not always come from direct. It is also Google's way to say 'we don't know where this traffic comes from'.
This is a fantastic blog from an Australia agency about direct traffic. There are a number of factors that contribute to 'direct traffic', but it appears like Google's 'Black Hole' of data. I'm personally intrigued by the impact that URL shortners have.
Have you had weird data in Analytics before? Discrepencies between data sets? We'd love to hear your thoughts. - Rich

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