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If your business hasn’t yet combined mobile and video marketing, what are you waiting for? The evidence for the success of videos on mobile platforms is growing. These stats should persuade your organization to get on the video marketing bandwagon, and soon!

Mobile stats: Are you salivating yet?

• Consumers turn to their mobile devices for lots of reasons. They use them to shop, for entertainment, and even for news. Nearly every industry can benefit from making their videos mobile-friendly.

• Consumer behaviors also show that people look for video on their mobile devices. In fact, people now watch more videos on mobile devices than they do on desktop computers.

• Engagement is even better on mobile devices. Consumers click-through video content on mobile devices more often than those viewing video on desktops, by three times.

More consumers are using mobile devices. Does your business offer the videos they’re looking for?

• More and more people are using mobile devices, and the number continues to grow. It’s expected that by the year 2015, more than 2 billion people will own/use mobile devices.

• One word: Bandwidth. Across the nation, access to 4G networks is growing, which means better performance when consumers load and watch videos. (In the past, a slow-loading video would cause consumers to quickly abandon a site.)

• Consumers are demanding more on-the-go content, which mobile videos deliver. Consumers can use their mobile devices to view videos anytime, anywhere.

• Marketers are already convinced of business video’s success. In a recent survey, respondents rated mobile video as the most successful tactic and “very effective.” In fact, mobile video performed better than tactics like page optimization and fast-loading pages.

User tips to get started with mobile

Now are you convinced that mobile and video marketing go hand-in-hand? Here are just a few things your business can do make sure your business’ videos get attention:

• Consumers use multiple types of devices, so your marketing videos need to be compatible with the current web language and video players like HTML5 and Flash.

• Post business videos to a website that’s mobile responsive (a buzzword you’ll be hearing a lot when starting on the mobile-marketing road. Simply put, a “responsive” website lets consumers see a compatible site on mobile devices.)

• Keep videos short. Consumers are on-the-go, and most often, they won’t have the patience to watch a video that’s longer than 60 seconds.

• Like any other marketing material, make sure the video’s content targets a specific customer profile, and always include a call-to-action.

• Business videos should be consistent with your brand’s message. Poor-quality videos reflect badly on a business. Don’t skimp when it comes to quality, and invest in professional video services.

This is what you DON’T want to happen

What do you risk if you ignore mobile tactics and don’t use them to market  business videos? In the worst-case scenario, your business could quickly become obsolete. Or perhaps lose out on the chance to increase revenue by the thousands.

There’s no doubt, marketing professionals work hard, day in and day out. You not only have to keep up with ever-changing industry trends, but you need to know how to put various tools like social media, blogging and video into a strategic campaign. Oh, and then, show results, too.

If you’re having trouble getting the higher-ups in your company to commit to video marketing, prove its worth with video marketing case studies.

Sure, you can use the statistics that established organizations release about the effectiveness of using video in a marketing campaign. But looking at case studies offers your marketing team—and managers and executives that need convincing—a unique, close-up look at business videos that work.

Here are some interesting, effective business videos that have helped companies drive ROI.

Blendtec

Showing that tried-and-true methods work, Blendtec’s product video campaign that began in 2006 helps consumers get answers to one of life’s critical questions:“Will it Blend?” Using humor and sometimes ludicrous non-food items, along with videos that feature a variety of foods, to show that the quality, powerful product works—no matter what.

Interestingly, Ad Age named this product video series the best viral marketing campaign of all time. As evidence, it scored 6 million views within the first six days of posting on YouTube.

Dollar Shave Club

The campaign by Dollar Shave Club (DSC) successfully targeted the coveted young, professional male consumer group with it’s “Our Blades are F**cking Great” product videos.  By creating a narrative that hits their most pressing needs in a direct, provocative way, DSC creatively shows how well their blades work at getting a close, smooth shave, scoring nearly 12 million views to date.

Outlook

When Outlook launched its upgraded email tool in 2012, the company turned to video to show consumers how one feature would transform lives, although the upgrade included multiple new features. By addressing a problem that’s nearly universal for consumers—the perpetually out-of-control inbox—Outlook utilized a single narrative in the video to engage consumers with a definitive solution to the problem. The product video also showcases how using the product gives people more free time.

Using the evidence

These case studies show that the best business videos use a strong narrative voice, portraying not only just the features a product employs, but going further, showing consumers exactly how the products will benefit their lives.

With the power of this visual medium behind the message, businesses can engage consumers in just a few seconds, or minutes, and very few words. With the evidence that case studies offer, you’ve got a powerful ally on your side that will help you convince company executives to get on board, and expand your marketing budget, too.

Want to know one of the secrets of successful email marketing? It’s as easy as using video.

Of course, it’s not that easy—but well worth the effort.

To earn the proven double click-through rates of using video in email marketing, marketers need to know a few key, but critical rules that help drive video success.

Video and email equals success

The stats

eMarketer reports that one out of four businesses are already using video in their email marketing campaigns.  While using video is high on their list of priorities, businesses that aren’t yet using video cite a lack of video content as the number one obstacle, along with production costs and doubts about performance.

However, the report also shows the ROI of using video with email marketing. Businesses employing videos in their email campaigns reported a number of tangible benefits:

Higher click-through rates.

Higher “read” duration (users spent more time reading these emails).

Higher “share” and “forward” rates (users share and forward these emails at a higher rate than emails that don’t include videos).

Higher conversion rates.

Video offers high ROI.

  The rules

So, how can businesses harness the power of video and email marketing, and score these proven benefits? Through carefully planned campaigns that:

Keep videos short. Consumers—especially those that use the internet frequently—don’t have long attention spans. So make sure videos are under one minute in length.

Use a thumbnail. Your business might be tempted to embed videos directly into the email, but resist the urge. Research shows that, time and time again, users abandon emails that take a long time to load, and embedded videos will slow down performance. Embed a thumbnail image of the video instead that takes users directly to a landing page featuring the video.

Create landing pages. Plan to create a landing page to feature each single video, with a call-to-action and description of the product, service or feature. You’ll be able to better guide the consumer’s experience, and track consumer activity, too.

Remember compatibility. Consumers use multiple email service providers, so keep in mind that your emails should be compatible for desktop, mobile and webmail users.

Keep it simple. Create emails that are short and direct. Remember that short attention span? Tailor content of the video and email so consumers know exactly what you’re marketing, and what you want them to do (i.e., click through to a video landing page).

Consider the subject line. Using “video” in the subject line increases open rates by as much as 13 percent.

With so much at stake with video email marketing, don’t take chances. A well-planned campaign that incorporates video drives revenue, increases market share, and boosts your business’ bottom line.