#digital apocolypse

The collection is showcased in a glitchy lookbook and a forthcoming, fashion film, directed by Katharine Cowell and shot on location in artist Maciej Urbanek’s Hackney studio. It is modelled by Dazed and i-D favourite Jake Lucas, face of Dior Homme's ‘Notes of a Day’ campaign, alongside Elite London’s hauntingly beautiful new face, Anastasija.

The uniform for what looks like a digital Apocalypse has a bold and controlled palette of red, white and black and features placement printing across a range of jersey tops, bottoms and outerwear, heralding a long-overdue call for the death of all over prints and aligning the brand with the growing movement for accessible, genderless fashion.