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Let me tell you that when I hear the word “Social Media” things like Business, Growth, My audience and more like this comes to my mind you know why? Because shhhh! I have a little secret and that’s I am going to share with you today.

Thinking of Social Media, you might know Facebook, Instagram, Twitter or LinkedIn as these are the trending social media platforms and if you are too much into it then might you have used Snapchat or Google+ but do you know there is a lot more than that.

We will discover the type of social medias out there and how you can get benefit of each of them for your business in a while and till them let us figure out why the hell you should care about social media in first place?

Why you should Care about Social Media to grow your business?

Facebook has currently 3.5 billion users which is approximately half of the world’s population and yes don’t forget about Instagram which is not too much far behind with 1 Billion users.

Which means the type of people, demographic of your target audience, People similar to the interest of your potential buyers and also your recent buyers who could be retargeted all are there present on social media.

Hey, you intellectual B2B owner I know you might argue by saying that I have a B2B business and my potential buyers don’t use Facebook and Instagram. Let me tell you Sir with all due respect that they do use it! Now you might say that they probably don’t contact or buy from me on social media.

Ok! This point is quite acceptable, but have you heard about Twitter & LinkedIn? Around 72% of B2B leads in the world comes from LinkedIn alone and yes don’t force me to find figures for Twitter.

Till this point we have only talked about selling and marketing your product, service or business. Now what about Brand Building? You care about it and you Also dream of your business to be a Brand right?

Let me tell you, your business is already a brand and you just need to reveal in front of the people and where you can get a lot of audience with minimal cost? Yes you got me! It is social media. You can have your own community over there.

Now Imagine till now I have only talked about 4 specific social media platform only what if I tell you that there is a way bigger picture behind this!  There are many different categories of social media and you are only aware of  some most popular things.

10 Types of Social Media Network :

Social network – Connecting with know unknown people

Media sharing networks – Share photos, videos, and other media as a memory or showing off

Discussion forums – Share news and ideas and solve mentioned questions or problems

Bookmarking and content curation networks – Discover new content and share

Consumer review networks – Find and review businesses and list yours

Blogging and publishing networks – Publish text content online

Interest-based networks – Share interests and hobbies

Social shopping networks – Online Shopping

Sharing economy networks – Trading goods and B2B services

Chapter 1 : Introduction to Social Media Marketing for Businesses in 2020

Introduction to Social Media? Well, social media possesses the power to introduce you to people or vice versa.

Social Media is a place where you could connect, chat, network, share with people around the world no matter in which corner of the world you are.

Social Media is the new society for you to socialise virtually with the world. Read the complete chapter to know what social media exactly is and probably you will not miss what everyone miss.

Chapter 2 : Social media marketing strategies (How to build strategy and how to plan things)

Warren Buffet said “An idiot with a plan could beat a genius without a plan” this shows how much important is to plan and strategize in any field of your life.

Specially for social media, strategic formulations are necessary. I mean even a kid could post, use hashtags and make stories on social media right?

What makes you different from other is your social media strategies and tactics to grow on social media. You'll have to think about the plans and strategies for your social media branding. Can't? ,We're here for you at digipple.

Chapter 3 : Types of Social Media

Facebook, Instagram, Reddit ,etc are social media platforms but these are differenciated by their types. Following are the types of Social Media.

Social network

Media sharing networks 

Discussion forums

Bookmarking and content curation networks 

Consumer review networks 

Blogging and publishing networks

Interest-based networks 

Social shopping networks 

Sharing economy networks 

Anonymous social networks 

Chapter 4 : A complete guide to Instagram & Facebook Marketing

There is a lot more than posting and making stories. Instagram and Facebook possesses a large number of users. Not guaranteed, but these platforms are feeding many companies their conversions- something they seek for. If you see an ad on Instagram or Facebook, It has gone through many processes before reaching you.

Chapter 5 : A complete guide to LinkedIn Marketing (Include both personal and company profile)

You're at an interview, you're are not only asked for your CV now, you're supposed to give your LinkedIn profile too. Personal Image or Brand image are important these days. So, LinkedIn can help you build your own perception for people. LinkedIn marketing will be greater than it is now.

Chapter 6 : Upcoming social media trends and future of Social Media

This is the most controversial and trending question nowadays. We don’t have a perfect answer and we're not 100% sure about this.

But we have done some research and could predict some of the future social media trends that are going to break the roof.

A brand is that which defines your business. So in today’s scenario there are thousands of businesses running so for standing unique a company needs a strong brand identity. The concept of brand identity contains a great importance not only in the terms of meaning but also in the terms of influencing users. Before starting anything let us discuss a question of substantial importance on which this whole article revolves,

It specifically consist of 8 component:-

Logo

Name of the company

Headline/Tagline

Colour Palette

Typography

Graphic elements

Voice

Imagery

Your branding design must psychologically persuade the people. It should be what that conveys positive and promising qualities and messages.

Develop a Strong Brand Identity:-

Know yourself, who you are, what you really want to do to make an immense business. Ask yourself some questions as a brand like

What’s the aim of your brand?

On what believes you run your company?

What can you do to make your brand stand unique?

If your brand was a person what qualities you want that people see in it.

The voice of your brand.

Before starting your own business you must know the answer of all these questions.

Let us take a look at the building blocks of a brand design.

Building Blocks of Brand Design:-

Typography:-

Typography of your brand refers to the type of font that you select for building your brand. If you are wise in it then your business will also be wise to you.

Colour Palette:-

Colors make a psychological tie with the customers.

Shapes:-

While branding design you must take care of and think about shapes and forms. It’s not a substantial factor but an effective factor.

Design a Strong Brand Identity:-

You have learnt about the building materials of your brand design. Now you can design your brand and can identify your business. There are various elements on which your branding design depends. For example for a hotel to flourish it must have a great menu and a beautiful serene physical space whereas a multimedia website or a digital marketing agency must have a good website structure and great social media pages. Elements for branding design include,

Website:-

Logo

Business Cards

Email Designing

Conclusion:-

Your brand identity is what makes you endless and consistency is a key to it therefore be consistent in everything that you apply in your brand identity. Brand identity must be such that actually portrays your company and its values. If you are having trouble in figuring out anything regarding your brand identity and business then don’t mind asking such questions from yourself,

How you must do better than everyone else?

How would you describe your brand in 3-4 words?

What makes you special?

Why did you start the business?

What are your values that make customers believe in you?

How do you want your customers to define you?

Social media is one of the best ways to connect with a wider range of people. Introducing your brand on social media and then let people know about your brand and telling them about the products and services you give can result in great profit for your business which in return will also build a strong and long relationship of yours with the interested audience who will later become your customers.

Social media branding makes a natural but a most important part of your overall marketing efforts in your business on major social platforms and websites such as Twitter, Instagram, LinkedIn etc. 

There are few tips of Social Media Branding that you need to keep in your mind for getting a profitable business and an efficient income.

Identity:-

For being different and unique in terms of social media branding firstly you need to clear your brand’s identity, like what is actually your brand, what does it define, how it is different from other brands,what does it actually need.

Audience:-

The biggest and most important factor of social media branding is targeting your audience. Because who's gonna buy your product, the people. Therefore take care of their needs and fulfill them by your product.

Design:-

Visual part of your page and brand is a very important aspect to attract the audience. 

It is very important to match your brand design with your suitable marketing goals.

Content:-

The content part of your social media branding can not be taken for granted.

No matter what your content type is, it should convey the message your brand needs to give.

Essentials for Social Media Branding:-

Choose an appropriate Social Network:-

The social network you choose can make a lot of differences. Wasting your energy on the wrong social network can cost you without results. You need to go for social media that consists of a wide range of audience, that perfectly suits your brand, what do you want to achieve by social media branding and how do you want its impact on your business.

Updated The Feed Frequently:

Posting the good content on a regular basis is an important part as content helps you into connecting the audience.

For building a long term relationship with your audience you need to publish informative content regarding your brand and your industry. The choice of content type is upon you, whether you want to post humorous posts or informative posts.

We have the data of how many times a day you should post on various social media platforms, given on our website. Go check it out on https://www.digipple.com/social-media-branding/

Be Consistent With Messages:-

No matter at what particular stage your brand is ,you must be consistent with your messages. Every social network gives you an audience to target and when you rely on consistency of messages over a particular period of time, it will help in trust building. 

Build Your Branding Voice :-

What sort of content you are posting matters a lot and that is you must consider your voice at top when you are approaching for social media branding. 

It will not only help you in connecting your brand but will also help you in building relationships.

Conclusion:-

There is a huge number of businesses, but what will make you unique and great is the right social media branding. Social media branding is a proven tool to build your business. These tips of social media branding will help you to get the target audience, and will be the best way to keep the people interested and on.

We hope this social media branding guide gave you a better knowledge about it, if yes then you'll also love our digital library.

12 BRANDING TERMS YOU OUGHT TO KNOW

1. BRAND-

It is a symbolic representation of company and what it stands for. It mostly exists as a contributor in people’s perspective towards the company.

Brand helps in indirect sale and helps people make their purchase decision easier. It surely takes a lot of efforts and time to build a good reputative brand but with correct customer value addition and maintain ethical standards it can be done.

2. BRAND AMBASSADOR-

It is face of the company in the market or say spokesperson. He/she is the person that comes to mind when your company gets a word around people. Generally people don’t remember the logo or symbol with that much accuracy that they can with a person.

A great example would be that one might not remember official logo of Gujarat tourism but we all remember Amitabh Bachchan sayin “kuch din to guzariye Gujarat me”.

That is the value of brand ambassador. It also takes a lot of time to go big in this field.

3. BRAND AWARENESS-

It is nothing but making people aware about your company and what you do best. It is a part of marketing to make people aware about your existence and how you can help them.

In this you show market what you offer and what your company stands for. A positive brand awareness doen by effective planning and execution can lead to exponential sales conversion.

It pretty much stand side by side with customer psychology.

4. BRAND ARCHITECTURE-

It is a hierarchical or relational structure in which all the brands and sub brands of an organization stands. You can imagine it like “brand tree”.

It presents you the parent brand, its different components, products and services, etc. It is also sometimes represented by its value of each brand and sub brand.

5. BRAND EQUITY-

It is the trust and authority of significance that company has developed in its course of time. It also helps to have a greater margin on products and have significant increase in sales. A company can get brand equity by constantly providing valuable services to its customer.

6. BRAND ASSETS-

It consists of all the single or dual degree elements like texts, designs, symbols that come together to make a brand look better and easily remembered.

A brand asset is something you do not want to mess with frequently. It is because it is very difficult to make people remember the symbol. And once done that if you change it mostly you will have to start from ground zero.

7. BRAND EXPERIENCE-

The experience that company visitors get which lets them form an imprint about your brand is called brand experience. Sometimes it is positive like greetings, welcome message, thank you message, coupon discounts can give you good BE, but crtic comment or newspaper, journal commenting about your lack of support side can be bad BE.

8. BRAND EXTENSION-

To use the brand values, name and recognition to enter into another distinctive market. For this brand must have trust authority over previous market.

For example RIL Expansion took the market brand in petroleum and oil industries but now it has entered streaming market, e commerce, telecommunication.

It used the brand from previous market to enter the next one.

Read Full Chapter....

Chapter 6 : Brand Identity and Brand Design guide Identity of any Brand is very much coupled with how you design and portray your Brand. Brand designing is different from Simple Graphics Designing.  It is more important to learn brand concepts from editing tools for Brand Designing.