#digicase

As Spring warmed our lunchtime planning expeditions, we sat in a yellow wood to discuss that which had always been understood without the need for such trivial things as words;  The initial DigiCase would be for an iPhone.

As the planning stage continued we begun to dig deeper into the marketplace to search out potential competitors.  It wasn’t long before we found the product we would view as our first nemesis- The PopSlate.

They had undertaken 2 breathtaking Crowdfunding campaigns, storming past the $1,100,000 mark as they basked in the plaudits of online blogs, tech journals, gadget gurus and a host of excited backers. It did not give us pause though, as their product was a mere ink screen that ran widgets.  As such they did not appear to have actualised the potential we saw.

Many days, and an equal number of nights passed as we continued to delve into the patents and certification requirements abounding in the DigiCase domain.  It was then we came across three letters that did give us pause...

At first we pondered what part a defunct British furniture retailer could have in the scheme of things, but we soon realised that it was not MFI, but MFi.

With a minimum requirement of being a well versed Philadelphian lawyer to understand the Apple FAQ’s page on the MFi topic, combined with our previous experience developing an App game on the Apple online store, it became clear that the fickle nature of Apple would be a bridge too far.

It would be costlier to tread a track with so many hurdles.  We would need to change tack. We would take the path, just as fair, and having perhaps the better claim of being the most advanced phone, to the Galaxy S8 series.

In early 2017 PopSlate would implode leaving its 12,000 backers with no product and no refund, due to being unable to comply with Apple’s OTA Requirements - whatever these may be.   

We knew then that our decision to take the path less travelled would make all the difference. 

Whether it was lifelong subliminal conditioning by the likes of the Blind Mice, Bob Dorough or Alexandre Dumas, we instinctively knew that DigiCase required an additional skill set to help furrow its field of dreams.

As the early August chill swirled around our lunchtime reverie, the conversation again turned to DigiCase and Dave the Sourcerer’s mission.  One of the Villagers, by the name of Tom, listened keenly.

Our guts whispered to us that this colonial cider drinker, with his sobering no nonsense approach to life and not in your face laissez-faire attitude, could well be the one to help push the DigiCase across the hazy barrier of non-existence to reality.

Sometime later that evening as we charged a trio of glasses affirming our newfound unity, echoing Athos, Porthos and Aramis before us, the air acquiesced with a melody that spoke a fundamental truth to each of us.

It was clear by now that Tom would be the Spock to our Quixote.

As we begun to delve deeper into the potential marketplace that we would find ourselves, the next hurdle loomed large: Patents. Legal meetings were arranged and held in smokeless rooms and soon the path was clear.  Except one small thing:  Could we sell in the US of A?

In unison we raised or non literal swords and vowed to continue.

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