#diffusionofinnovations

Grow Your Social Media Following Via Facebook Live

When Mark Zuckerberg announced that Facebook will now offer the option of live streaming for Facebook users he made a strong point that he sees live video “as a way for people to have a more authentic and intimate experience sharing about their lives…”

If you are a blogger or business owner, Facebook live should be a major wake up call for a new and powerful social media marketing tool. According to newsroom.fb.com, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” The big question is why? The obvious answer is that people are more attracted to watching someone or something in the moment.

There are three major reasons why using Facebook live is an advantage that sets the business owner or blogger ahead of the game:

Live broadcasts are associated with higher algorithm.

Increased engagement among users.

Followers get to see the “real” you.

Facebook is constantly changing their algorithm. As a business owner it feels like a cat and mouse game of you the business owner being the cat, trying to figure out what pleases the Facebook algorithm that day to catch the mouse. When Facebook is pleased with the user nailing the algorithm on the head, the user gets greatly rewarded by earning a higher ranking on the newsfeed. Coming up at the top of the newsfeed brings greater relevancy which results in higher engagement.

Also, using Facebook live is a good implementation of the LARA Framework. During Facebook live, the user should mention from the start that there will be a Q & A session at the end. This helps facilitate the points to listen to customer feedback and also go back to the customer conversations in the comments section to relate the information with the enterprise system as well as act on customer conversations.

We are in a revolutionary time of constant technological evolution. Who are you going to choose to be on Everett Rogers model Diffusion of Innovations?

Photo Credit: http://www.forbes.com/sites/jaysondemers/2016/04/26/facebook-live-everything-you-need-to-know/#1df1679d7a82