#differentgenre

Structure and delivery

The webpage has a large amount of space to present the information. The layout is easy to read and understand since subtopics are divided by breaks and main ideas are divided into paragraphs. The webpage’s audience include patients and medical professions at MD Anderson.    

The webpage is organized into subtopics pertaining to diversity in the hospital, including their medical staff, such as nurses and doctors. Each subtopic begins with an introduction followed by facts and reliable sources. The webpage does not provide any pictures other than the logo since the information is strictly informative.

The language is formal; therefore, the vocabulary is technical. Specialized language is not used since the website is designed to inform everyone and should be easily understood by anyone who wants to understand the diversity of the hospital. Colorful letters, visuals or crazy fronts are also not used.

Audience and Purpose

The intended audience for this webpage are medical employees working at the hospital or anyone who is applying at MD Anderson as well as current and future patients who are considering receiving treatment at the hospital.

This webpage is mainly used to inform the community about the importance of diversity and the different strategies used to reach their goal. The content also tries to convince patients that they should feel comfortable in this environment and persuade patients worldwide to seek treatment at their hospital.

The audience of this webpage ultimately creates the diversity in the hospital. Its purpose relies on people from different backgrounds to attend the hospital and apply for jobs. This aspect opens up opportunities for minorities and hopefully influences hospitals around the country to do the same.

Rhetorical Issues: Ethos, Pathos and Logos

The webpage on the MD Anderson’s website establishes a strong credibility since the hospital can not afford to write false statements. They have a high standard and a strong reputation that should not be lost due to incorrect information.

Different evidence is used to support the claims of the webpage such as research and observation. The Diversity Council has experience on the topic and was created to advice hospitals on diversity. They help the institution create a comfortable environment through different strategies and procedures.