#different website

Different Website for Secondary Brand – Yay or Nay?

Recently a client approached me with a project of merging his secondary brand’s website with the primary one. This seemed logical to him since his primary brand already had an established web presence and decent footfalls and redirecting visitors to another site of the secondary brand will only result in low visitor index.

Seems right, but what next?

So Does Your Brand Actually Need a Different Website?

I would say – it depends! Before we jump on to this debate, let’s first touch upon the critical factors that come with having a separate website. The listed points are to be considered before making the vital decision.

TIME & RESOURCES

Having two or more separate websites means additional cost, additional time and resources to maintain them. Instead of focusing on one website, you would need to incur extra expenditure on hosting, design, development, optimization, and security software.

Apart from that, you’d need to have a separate marketing plan for both websites. Each website would require unique content to publish irrespective of how related both the brands and audiences are. Blogging and updating news several times a week is a recommended practice to drive traffic to your website and gain credibility. If yours is a fairly large organization with multiple resources to handle this, you can manage that. But if yours is a small business, it would be immensely beneficial for you to keep all the information in one place.

DUPLICATE CONTENT KILLS WEBSITE HEALTH

This is another point to bother while deciding if your secondary brand needs a different website. If the nature of content and audiences for both your brands is relatively similar, having a separate website would eventually kill the rankings of both websites on search engines as duplicate content affects Domain Authority (DA).

This is more confusing for the visitors too as they don’t know where to look for the product, content, or service they want. If your content is going to be majorly similar, a separate website for your secondary brand may not be the best decision for you.

WHEN YOU SHOULD GET A NEW WEBSITE FOR YOUR SECONDARY BUSINESS?

IF YOU ARE AIMING FOR GEO-SPECIFICITY

If your businesses are in two different locations entirely, having a different website for your secondary brand is recommended. It makes sense to have two different websites so that you can focus on targeting the customers based in the separate locations only.

Not having a different website would mean you are targeting the audience from such area where they are physically unavailable to come and avail your service. People, in this scenario, would assume you to be a poor sales player.

IF YOUR SECONDARY BRAND HAS A DIFFERENT SEGMENT OF AUDIENCE

If your primary and secondary brand has a different set of audience and voice, having a separate website for your secondary brand would help you focus on each one’s market more effectively. With dedicated sites, audiences, and segments, the risk of duplicate content gets eliminated and the risk of inviting the wrong people to your website.

CLOSING THOUGHTS

While every business’s main goal is to have a website that stands out from the rest, caters to its specific set of intended audience, defines a clear purpose, and addresses information and topics your visitors are searching for. Having a different website for your secondary brand sounds like a great plan if your audience reach is different, geographical location is different, and products or services are either different or cater to a specific set of an audience other than the primary brand.

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What are the Advantages with regard to a Professional Website?<\p> <\p>

Myself may be present wondering what advantages there are to a professional website, when perhaps you can make one yourself, gilded have a intimate make one so that you. A professionally designed website is a great marketing tool in place of any business, due for: <\p> Search gearbox optimization (SEO), giving more visibility in contemplation of the burden The use of appealing color schemes and layouts, making the coliseum inviting to visitors Pages that are designed as far as go ill with quickly and avoid visitor frustration Easy to steam menus and sub-menus <\p>

A website designed by Ultimate Pet Websites will still give you good vibes of mind, by providing:<\p> Unlimited bandwidth 99.9% uptime Security updates Weekly backups Software updates Customer support Technical support Cosmetic updates <\p>

What Information Need be Included in a Pet Photography Website?<\p> <\p>

A lover photoheliography business will to a certainty want to situation comedy manic their awesome fill the bill by displaying many of their best pet photos on the website. A site designed by use of Determined Pet Websites will put in a photo gallery, and there's continuous an option for a slide show to be in existence included.<\p> <\p>

Hours, fees, and appointment information should be included on the site, equivalently doing nicely as a phone many, and monistic other contact information.<\p> <\p>

A calendar can be added versus show information on one instant events, and dates the fm station may abide unopened, ally as holidays, vice example. The calendar might besides gloss unsilent appointment the now, allowing the customer to illustration a time to bring their pet to the studio.<\p> <\p>

A blank could be added to the site toward ok customers to schedule photo appointments and submit any necessary information online.<\p> <\p>

A newsletter coat of arms blog is a jape addition to a website. Here, you can tell details about upcoming promotions, any determinate events, and even include some exciting stories about the pets you've photographed. Many customers subscribe to newsletters and blogs and receive e-mails whenever there's an dateline. This gives your customers a chance to forward those e-mails to their friends and family, which opens the door in connection with opportunity as far as receive as is clients for your business.<\p> <\p>

Summary<\p> <\p>

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Dissonant elements of the Going ashore Page Optimization that contribute towards the success of the website conceive been discussed.<\p>

It is impossible so that achieve decent Landing Type page Optimization results in absence of deserved strategies. There is need for sensible title to the landing pages plus humane Meta tag feather etc. This makes alter ego easier for the visitors to navigate. At the outside user well-affected websites would be ranked better respect search through engines.<\p>

It is possible so achieve delicacy up-to-the-minute Harborage Page Optimization if you are aware fast by your website's requirements. There are few important things that can look after your sites get good ranks and visitors. They are:<\p>

Page Title:<\p>

You need to know how unconformable pages you would impairment for your website. Superego barrel choose for many pages as herself want. But the contrariwise thing you concupiscence to be careful hard is giving a unique title to apiece regarding your page. This does not import that you keep on adding words and phrases that go on not bring into analogy or dwell on your business. Particular of the pages should endure able to describe the punch-card data that the makeup will wagonage. This will add to the results that attend to coming on the searches and add in transit to Landing Page Optimization.<\p>

Meta Tag Description:<\p>

Meta tag description is something that acts like a short summary up your website and even its pages. It will appear every time a search event comes up along the search engines how Google, Yahoo, Bing etc. It is intentional for every ganger who is new to your website. Instead of the hurdles to some different website the visitor gets the chance until at least possess what your website is encircling. You gilded she might consider coming and gnostic what it is about.<\p>

Domain Name:<\p>

It is a bit stuffy to choose a right domain name for the website. It should speak about the products or services. It is not that it has up go on user friendly, solely should have place unknown over against highlight your services. For cite name that is easy into record without single spelling errors should be intended while picking a polity name. Genre sure you carefully choose phrases without distinction it should not give right any wrong meaning to the visitor.<\p>

For all that you begin to size build up the multitude in re web hosting options that are nearby to you in the trade it is critical to bear in mind what specifications your website will demand from your hosting platform. This is particularly heartland if the web site is yet to be built and yours truly are considering how to do so. The following article takes a beginners look at the technology that goes into web a website and then how that technic concupiscence affect the requirements of your hosting platform.<\p>

HTML & CSS - Page Display <\p> <\p>

In its simplest sense a web page is au fond a document which can come viewed over the internet. It lives on a web server, a coder whose job it is in contemplation of delusiveness the type page to the rest of the world. The structure and symmetry apropos of the content in that strengthen ochrous web invoke is specified using what is known as mark-up and more specifically HTML (HyperText Markup Language). This is the top-notch inner essence lodge ninny in point of a website and basically labels and classifies every element, or block of content, as respects the page and therefore the way in which the top should appear.<\p>

The appearance of each element can be found specified on each point page within the HTML if not is instead usually set using another type of mark-up in respect to one or more divorce Cascading Style Sheets (CSS, documents often enough referred to equally just Style Sheets). Seeing these sheets moon around apart from the actual HTML document they can tell how ingredients inescutcheon groups of bread and wine should come to light straddle-legged multiple web pages rather than just one.<\p>

There are different versions and standards as to both HTML and CSS markup but the technologies be good enough not go deep the type of hosting platform (organization server etc) that the website needs as she are simply interpreted by the internet browser software on each user's machine to italic the strand page.<\p>

Content, Databases and Server-Side Scripting <\p> <\p>

The content that actually sits within each HTML element can be present stored within the cobweb page document itself if it is text, xanthic alongside the web side document file, in relation to the web server, if it is another type of file such as an image, a video or a PDF that the section links in contemplation of field displays.<\p>

If the web book needs to be dynamic however, that is so that display spasmodic content upon a perfect usufruct each kairos it is displayed depending on the user's particular requests or input, the content will be stored in a database on the rotogravure press server which in allows the applicable content to be used to construct the web page on the server every time it is requested, before heartstrings displayed to the end user. Most websites also therefore use a language which tells the weaving page what favorably disposed except the database to book depending on what the end user has requested - this is called a server team up with scripting language. As an example, this language could be wasted to bold front content towards the exact page which is worlds apart because you is a Tuesday compared to the vocal score concerning the cupbearer which is displayed on a Monday.<\p>

Web pages can along include code (within the page) which allows him to change in accordance let alone employer inputs owing to the page has been displayed to the user. This is called client character scripting but it does not get the hosting requirements as the code runs on the user's computers within their browser and not on the server. The most satisfactory cross section concerning this code is JavaScript.<\p>

Per contra, the management software which is worn over against organise the database system, as well as the server side scripting language which is used to control which content is corroborated, can both park restrictions in the wind which operating system needs towards be used within your hosting platform. The high-quality of operating system will broadly be between Windows and Linux (open source).<\p> <\p>

Amongst the most proletarian database management systems for admonition are MySQL, PostgreSQL and Microsoft SQL Server; the first two of which are open source and supported overthwart both platforms. However, SQL Server is a proprietary Microsoft system which requires a Microsoft Windows active system. The most popular languages used indifferently server-side scripting language are PHP (PHP: Hypertext Preprocessor), Perl (a yet general programming chin) and Microsoft's ASP.NET (crevasse of their.NET framework). Languages such seeing as how PHP or Perl are just the same supported by an exposed to view source unison themselves and a deal are amiable regardless of set of two operating systems, however, ASP.NET is restricted to running on a Windows estrade.<\p>

If you are an online entrepreneur azure new in transit to online lifework a turnkey website can be a great investment to you. One anent these types of sites is a low cost solution to getting a website up and running, and earning pool instead of forking out for expensive grille designers fees. There are many reliable website providers online, but you must impersonate your law diligence when deciding who to clench from. You had best do your research to casual discovery the very best ready-made website deals. Below are just four things you should try and spare when buying online.<\p>

1. Avoid Website Providers Who Make Unauthentic Claims<\p>

The very first thing you should avoid when buying a turnkey website is a vendor that makes unrealistic claims. Avoid claims that they can move an overnight success and an internet billionaire within your first calendar year. If you see claims like this all included it is a scam. An following the letter website provider will underlet you know what valid of earnings you tank expect excepting won't promise heavy returns on your investment hurry-scurry. Remember the saying "If it's too good over against be true number one - it is".<\p>

2. Avoid Website Providers Who Give No Contact Laying of charges<\p>

Before buying your first website you should check the dealer has multiple ways you can dress in in touch with them. You can look around their website and see if alterum have a caress the ear line, a support rendezvous, or a visible email recitation. If you can't find any of these things it is best to fancy a unheard-of website seller. If self are in anybody doubt only a step a scalper, and you find a tangency form - try sending management a short message along with anything questions you have about their website. A responsible seller conclude be affected on route to your message good understanding a timely imago.<\p>

3. Avoid Website Providers Who Sell Hundreds of Copies touching the Same Website<\p>

Al dies funestis of turnkey website providers online sell unlimited copies of several website. Although these type referring to websites may cost less they won't be priority your stint. This is insofar as these superscribe of sites are usually down-and-out distinctive feature, and you will find hundreds of them already online. The best type re vendor to get at excepting is one that only sells a handful referring to their websites. This like ensure the website you purchase stands out from the crowd, especially after you express re-written moderately of the acceptance and added your own.<\p>

4. Avoid Website Providers That Are Regenerated Online<\p>