#device fraud

Welcome to the world of Pay Per Lead! A more trustworthy and monetized model. 

When impressions were being faked, clicks were being hijacked, and brands were receiving barely any conversions. Hence marketers, especially in tier-1 markets like the United States, decided to do what any rational person would do. They stopped paying for clicks and started paying for outcomes. Fill a form, generate a lead, get paid. Simple, accountable, fraud-proof. 

The moment payment moved to the lead event; some affiliates simply moved their operation there too. Suddenly, forms were being filled by scripts, credentials were being recycled, and conversion metrics were spiking in ways that looked extraordinary on a dashboard and meant absolutely nothing in a sales pipeline. 

Three Los Angeles residents have been indicted for orchestrating a scheme to import and produce counterfeit debit and credit cards.

Jose Rolando Renderos, 38, of Montebello; his son, Jose Ulloa, 18, of San Bernardino; and Milagro del Carmen Alvarez Hernandez, 27, of Montebello - are charged in a nine-count indictment, including access device fraud; possession of counterfeit access devices; and trafficking in counterfeit goods. All three defendants are currently in federal custody.

According to court documents, defendants Renderos and Ulloa would obtain blank counterfeit credit cards from China. The phony cards bore the names and logos of such well-known financial institutions as American Express, Capitol One, U.S. Bank and Wells Fargo. The indictment alleges the father and son then embossed and activated the counterfeit cards using actual credit card numbers illegally obtained from point of sale devices.