Our Own Experiment - #Social Media @DCW15
We're going to be trialling our own social media experiment this week @datacentreworld. With the guys at logotag we've created an #NFC enabled stand which will give instant connectivity to our main social media pages.
Why's this important you might ask. Well, have a look on-line at methods of funnelling traffic to your site, improving SEO and being more accessible to your potential clients. Any digital marketer will tell you that the social media tools are there to be embraced, used and to offer your clients a more instant and accessible "human" face to your operation.
We're also hoping to save the dead time and potential loss of business between someone passing you their business card and you making contact in the traditional way; which could be a few days. With logotag technology in place not only can we connect with the potential client instantly, through any of our social media channels, but we can measure it too. The possibilities for this type of instant access at an expo are limitless. For example, the delegates at the show will be accessible through social media (Twitter messaging, Facebook, LinkedIn etc) even once they have left the stand which means that we can still engage with them even if they move on to other stands, competitors or leave.
Through logotag's inbuilt Google Analytics engine, we'll be measuring the results both before and after the show to establish whether we've had an increase in traffic, followers, page views etc. We're hoping that as the show has over 8000 delegates from both data centre and cloud communities that we'll have some interesting results to review when we get back to JSC HQ.
If you're not familiar with NFC technology or logotag, take a look here and navigate through to the FAQs section http://logotag.co.uk/.
