#designmyfuture

What?

I want to be visualise myself as a multidisciplinary designer with a strong interest in strategic digital design in retail environment .

Why?

I am inspired on how the technology continues to transform our lives, how we communicate, how we seek and receive information, how we entertained and now even how we shop is dramatically changing. 

How?

To create an interactive mobile app that helps consumers find the perfect product for their needs and improve the overall in-store shopping experience. 

CREATIVE SEQUENCE

Target Audience: General Public who loves stationary products, students, designers.

Goal: To create an interactive mobile app that helps consumers find the perfect product for their needs and improve the overall in-store stationary shopping experience. 

The application features intuitive, and non-intrusive, functionalities that assist consumers with their product selection. 

PROPOSAL

Digital and social media is glooming for the past few years. Retail technology enables the consumers to be connected through different technological platforms. Connected retail technology is linking consumers, devices and data for a smarter and interactive shopping experience, from the retail shops to online, in-store to mobile applications. Technology continues to transform our lives how we communicate how we seek and receive information, how your entertained and now even how we shop is dramatically changing there are more ways than ever to instantly connect with retailers information and people giving us the intelligence to make better decisions that ultimately make us smarter shoppers. The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented. New customer touch points, such as Instagram, Pinterest, have burst onto the scene, leaving retailers struggling to decide whether to prioritise social commerce, digitally enable stores or focus on mobile strategy. The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. 

"The big shift, you see, is that while stores are ceasing to be vital for the distribution of products they are becoming more profoundly crucial for the distribution of experiences. The store allows the consumer to engage the brand, its products and its culture in a visceral and emotional way that simply cannot be replicated online. Therefore, as more and more sales are attributed to mobile, social and online channels, the store’s strategic importance has to shift to delivering more powerful, galvanizing experiences that forge love and loyalty. In short, the store is becoming a media experience!"