#designlesson

It is the most important of any interface (or design or maybe life-tsh tsh). To be effective using an interface you’ve designed, people must be able to recognise what it is, care about why they use it and then successfully interact with it. While there is room for mystery and delayed gratification in interfaces, there is NO room for confusion.

Clarity inspires confidence and leads to further use.

The number of products still on the market that fail in the most basic areas of design is unbelievable. In our effort to help educate companies, and thus help them grow their brand and make more money, here is one such example, and what could be done to help it.

What would you expect to be in the package based on the picture and color scheme?

Shower gel?  A feminine hygiene product?  A voucher for a wellness weekend?  Or maybe slimming product?

Would you say ham? Why not?

Here are some very basic things that would help this packaging:

1. Shoppers look first at pictures.  Therefore the image should communicate it is food, and specifically that it is ham.

2. In general people don’t like to see people on food packaging, especially if it is the focus of the image. Characters demonstrating weight loss or health should be smaller and not at the center.

3.The color could be fresher and warmer.  This is not an appetizing color. Red would be better color to start with.  Pink would at lest be in line with the color of ham.

1. Simple does not equal easy

2. Be open, let the client be involved in the design process, show them your process work

This is a little late, but here's a last tip from my Type prof this semester.

Get used to slapping things on your work you don't want. Don't be afraid to ruin your background artwork.