For visual diary 11, when thinking of problematic stake in the ground, I immediately thought of Moviepass. In 2017/2018, I was a moviepass user. Many of my friends and users across the United States can agree that there were many problems revolving around Moviepass, since they tend to run into app issues and they often change/redesign the service, which caused limited functionality. The reason why many of us signed up was because of how desirable it sounded to pay only $10 for unlimited amount of movies we can watch in a month. As long as we see at least one movie a month, it was worth it! However, throughout 2017 and 2018, they kept changing their policy and some factors in their app would not work out as well. For example, one of the things they later updated was requiring to take a photo of our receipt of the movie ticket. An example of an app issue is sometimes, they would take the photo of our ticket but it would not recognize it as well as it should, or if we ended up not seeing a movie and wanted to change it, it was very inconvenient and sometimes would not allow us to change it, even though it mentions we can change it. Additionally, the app did not factor in how some phone users may not have their own internet data, which can be inconvenient because the app requires you to be within 20 feet of the movie theater in order for us to buy a movie ticket with the app. (My friend often time would run into this issue, so he had no choice but to only go to one movie theater in the area and would have to go to a Starbucks nearby and use their WiFi.) In August 2018, they changed their policy (again), and only allowed users to watch up to three movies a month and increase their prices. The worst change was when they only allowed a select few movies per day to be watched. This made it inconvenient, because sometimes, users like myself are simply unable to watch movies in the middle of the week, but MoviePass only allowed a specific movie to be shown and bought with their card on a Tuesday, for instance. This caused many users (like myself) to cancel our subscription, as they failed to not only keep their stake in the ground, but every time they redesigned their service and attempted to throw their stake in the ground, it was a failure due to bad customer service and an inconvenient service overall.Â
