Product owners working with product packaging design agency must provide these three strategic inputs to help create a successful packaging:

Clear category of the product: For example, for a moisturising cream, is it a cosmetic or medicinal product.

Packaging design elements and the brand positioning to target would change considerably depending on product categorization.

There is another reason why product category must be known by the graphic designer working on packaging design project. Read more about this and other 2 important inputs which must be provided to the product packaging designers.