#des115

- marvelapp.com make app prototype

USP - unique selling point

hook - what makes us the best choice, grab them with an emotional response

pitch = project proposal

become familiar with the client, do your pre-pitch research and communicate effectively.

people are kinder with paper than computer

show empathy for client, give your honest opinion when asked (or at least seem honest)

the occasional swearword does the trick - but dont go into bogan

listen to the bloody client

prepare to answer qs about concepts/cost/timing

the client needs to know what to expect and when

- communication sched

be passionate/confident 

believe in the damn thing

use the right language

take feedback on board

never overpromise - be realistic

know what you can do, and how long it takes you

never criticize the product or its competition

structure, be clear, complement each other ‘greater than the sum of our parts’

write down key points

dont read or repeat whats on the screen

Pitch Document Allocations

- product scope: deliverables/marketing materials/extras | communication schedule   project scope: things that need to be don; brief, re-brief (dissection of brief, confirm all loose ends with clients), research (client/audience/competitors), concept generation (mood boards/voice words), sketches/first drafts, feedback/critique, iteration/second draft, digital iterations, client feedback, expanding logo suite, mockups (finalisations), style guide

- ganterr/toms planner