#des106

Neville Brody

So let us therefore create a new guild of craftsmen, free of the divisive class pretensions that endeavoured to raise a prideful barrier between craftsmen and artists! Let us strive for, conceive and create the new building of the future that will unite every discipline, architecture and sculpture and painting, and which will one day rise heavenwards from the million hands of craftsmen as a clear symbol of a new belief to come."

This is my final poster for Bauhaus and the New Typography. I researched into Bauhaus and discovered that it was an art school based in Germany, which operated from 1919 to 1933. I choose Josef Müller Brockmann as the graphic designer to base this poster on. I looked into how Müller Brockmann used a grid system in his posters and that he used different rectangular shapes of different thicknesses and colours. I also was influenced by his Beethoven poster which is where he used lots of different circles within his grid system. I found the bauhaus face online and recreated it myself using Photoshop. I discovered that it also closely links with Josef Müller Brockmann as it is filled with lots of different rectangle shapes of different thicknesses. Originally I had the bottom three rectangles all the same size, however thought it would more closely resemble Müller Brockmann’s style if I changed the thickness of them, therefore that is why all three are of different thicknesses. I wanted to use this textured pattern I found online as I believe it makes the poster more aesthetically pleasing and gives a more rustic appearance. I also stuck to the only red, black and white as Müller Brockmann used a limited amount of colours in his posters, mostly consisting of red and black.

Paul Rand was born in Peretz Rosebaum on the 15th of august 1914, he was one of the most famous designers for his logos for many different companies such as ABC news, IBM computers and UPS delivery group. Unfortunately Paul passed away due to cancer in 1996 and saw the graphic design industry deeply saddened by what happened due to the big impact that he had on the industry. Paul Rand is a world renowned graphic designer and has embedded a strong influence within the graphic design industry. His work has been all over the world from the side of parcel vans to world famous television News channels. His career started by him wanting to create different images that would be used in news papers and magazines from this he has moved into designing different logos and emblems for world famous companies.

This is a link to my finished essay; https://scm.ulster.ac.uk/~B00713743/workspace/Des106/SaulBassEssay.html

Saul Bass Research - Bonjour Tristesse Another example of Saul Bass's work is 'Bonjour Tristesse’. The most interesting thing about this design is that it helps to actually portray tragedy and sadness, which are related to the film storyline. You can see the transition in the credits scene from a single tear drop to a face with a sad expression. Getting across emotion and building suspense within the title sequences, is something Bass was a genius at doing.

Saul Bass Research - The Man with the Golden Arm This is one of Bass's very first film title sequence designs. “The film was about drug addiction and the symbol which is beyond, in its jagged form, expressed the jarring dis-jointed existence of a drug addict.” One of the greatest things about Bass was that he understood what each movie was about and then designed a title sequence directly relating to the storyline.