The Sales Acceleration Formula by Mark Roberge presents a powerful, data-driven blueprint for building a scalable and predictable sales organization. Drawing from his experience as SVP of Worldwide Sales and Services at HubSpot, Roberge explains how companies can accelerate revenue growth by combining data, technology, and inbound selling strategies.

Using an analytical approach influenced by his background at Massachusetts Institute of Technology (MIT), Roberge transformed HubSpot’s sales organization into a global powerhouse. Under his leadership, the company acquired and retained its first 10,000 customers across more than 60 countries, proving that successful sales systems can be built through structured processes and measurable metrics.

This book challenges the traditional belief that sales is purely an art. Instead, it demonstrates that modern sales can be engineered as a repeatable and predictable process using data and technology.

The Sales Hiring Formula Learn how to identify and hire the same type of high-performing salesperson consistently.

The Sales Training Formula Develop a structured training process that equips every salesperson with the skills needed to succeed.

The Sales Management Formula Implement a standardized sales process that holds every team member accountable to measurable goals.

The Demand Generation Formula Ensure sales teams receive a consistent flow of high-quality leads every month.

Technology-Driven Selling Use CRM systems, analytics, and digital tools to improve the buying experience for customers while helping sales teams close deals faster.

By combining inbound marketing strategies with data analytics, The Sales Acceleration Formula provides a practical roadmap for entrepreneurs, sales leaders, and investors who want to scale their businesses toward $100 million in revenue and beyond.