#delich

Michael Delich has been in the sales and marketing business for forty years and knows that billboards still play an important role in marketing. Businesses can use the power of billboards to market their products and services in ways that can be as effective as any other form of digital advertising. Michael Delich is the President of Waitt Outdoor, LLC a leading outdoor advertising company. Here are a few things you need to know about digital billboard advertising.

Competing with Traditional Media

In the last several years, digital billboard advertising has become quite popular and serves as a strong competitor of traditional media such as newspapers, television, radio, and Internet. One of the biggest advantages with digital billboards it that there is no lead-time needed to change the displayed message, which makes it easy for advertisers to experiment with new designs. Digital billboards have become the popular medium of advertising for department stores, sports teams, real estate companies, restaurants, among others.

Targeted Advertising

Digital billboards are ideal if you want to target your audience. People spend more time in their cars now that every before, and this give you the opportunity to target them while they drive. Digital billboards are hard to ignore, and cannot be turned off if you don’t want to watch the advertisement. They are also ideal for conveying relevant messages to your audience, making it one of the most popular means of advertising.

Michael Delich has been in sales and marketing for four decades.

Source:​ http://www.teamclarus.com/blog/2011/02/grow-your-digital-billboard-sales-in-six-easy-steps/

Michael Delich – The Essentials of Strength-Based Management

Michael Delich is the President of Waitt Outdoor, LLC and has been in sales and marketing for four decades. During his long and illustrious career, he has held a variety of leadership positions including VP of marketing and sales at American Gramophone Records. Michael Delich is a proponent of strength-based management and is known for his commitment to excellence and success. In strength-based…

Michael Delich took over as President and Chief Operating Officer (COO) of Waitt Media in Omaha, Nebraska in 1996. He was in charge of Waitt Radio, Waitt Television, Waitt Outdoor, Waitt Interactive, Gold Circle Entertainment and Gold Circle Films, until the parent company dissolved in 2005. Michael Delich then bought into Waitt Outdoor, LLC, and he currently serves as president of the company. Waitt Outdoor, LLC., deals in outdoor advertising. He possess excellent leadership skills and over the course of his forty-year career, Michael Delich has directed many sales teams down pathways of success. One of his leading attributes that’s catapulted Michael Delich to the elite level is his prime negotiating skills.

When negotiating, define the you are willing to accept well in advance. For example, a 25% discount might seem successful, but when the meeting is over and you begin the paperwork, it might be something you cannot accept. Make sure you have a clear definition of the limits on price discounts and other things before you meet with your prospect.

Furthermore, after the terms of your deal have been presented, always let your prospect negotiate first. Often salespeople like to offer an adjustment or discount before the prospect has even said anything. Avoid this tactic. Let the prospect start talking first; see what they have to say in regards to your proposal first before offering any discount.

Avoid giving ranges, too. If your prospect wants a discount on the product’s price, don’t immediately offer a discount between 15% and 20%. Only quote one specific figure when offering a discount. No one will accept 15% if you just offered a discount up to 20%. Be specific in what you say, and never even bring up ranges by percent.

Michael Delich boasts prime negotiating skills, always managing to come up with a win-win situation.

Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.

He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.

Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.

Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.