#defunct airlines

PSA officially stands for Pacific Southwest Airlines. Unofficially, it was the Poor Sailor's Airline. According to a button they put out, it was this.

image: psa-history.org

But really, it can stand for anything you want. I think it stands for Pretty Smiling Airplanes.

You see, PSA's marketing leaned into the fun and casual as much as it was possible for an airline to do. They called themselves "The World's Friendliest Airline". Their branding was all bright, colorful, delightful. One aspect of it is particularly well known.

image: Piergiuliano Chesi

The name "grinningbird" is literal. PSA's fleet was lovingly painted with massive smiles directly under their noses. Their advertisements encouraged people to "catch our smile" across the state of California.

A preserved DC-3 in original Pacific Southwest livery

PSA was started as a single leased DC-3 hopping from San Diego to Oakland. Apparently their ticket office was literally a refitted military surplus latrine where they weighed passenger baggage on a bathroom scale. When they expanded with DC-4s they painted rectangles around the windows to make them look more like DC-6s. This was in 1955. And then, by the early 60s, they were taking off.

A pre-smile PSA Electra. The L-188 Electra is, of course, my favorite jet plane. image: Jon Proctor

It was in the 60s that their planes stopped saying 'Pacific Southwest Airlines' and started just being PSA, and it was in the 60s when they caught their smiles. This was the point when PSA became PSA, transforming from just another intrastate airline in the pre-deregulation era to a turning point in aviation history.

a 1972 promotional button image: psa-history.org

While the smiley faces are the most significant historical fact about PSA, also notable is the fact that they were the first low-cost carrier in history. Although PSA's routes were limited to Southern California, they charged $9.99 for a ticket other airlines would charge $13.50 or $22.05 for - and keep in mind that in today's money that's a difference of hundreds of dollars. Free of federal fare taxes and operating frequently, PSA grew at an intense pace with its new fleet of Lockheed L-188 Electras.

I love the L-188 Electra (not to be confused with the earlier L-10 Electra best known for Amelia Earhart reasons). Although Lockheed has long since moved over to exclusively making weapons for killing people, back when they were in the civil airliner market they made the most incredible planes which somehow ended up commercially flopping time after time. The Electra, for instance, was all but killed immediately by two early crashes caused by a sneaky design flaw. These were fixed, but the type's reputation had already been sullied. (Interestingly, similar early design flaws with far less prompt responses failed to kill either the DC-6 or the DC-10, despite the latter causing the deadliest crash in history at the time and the former having had the serious potential to give us a timeline where the President of the United States was killed because his presidential transport had a design flaw which encouraged going up in flames midair.) Ironically, the Electra is actually an insanely reliable and sturdy plane, and the example pictured is still in service as an air tanker under the registration C-GZCF, still doing her thing at just 63 years young. (Another Electra in Air Spray's fleet is a similar age but also survived being bisected across the belly by her own detached propeller, and she literally flew two days ago. These planes are on a level only shared with Nokia cell phones, especially for their size.)

That paragraph became about the Lockheed L-188 Electra. I did not mean for it to be, but I am leaving it in, because I love this plane. Looks great with the smile, too. The roundness of the nose gives the distinct appearance of something like a teddy bear snout.

From this point things only grew quicker. PSA continued to be PSA, acquiring more aircraft to fly more passengers. They did expand routes eventually, and once the 1978 Deregulation Act allowed they flew to some other states and even Mexico. Despite this, they remained an icon in their home state, and are often called "the unofficial flag carrier of California".

PSA stewardesses. I can't find an original source for either of these pictures, which have been widely spread without context or credit - although significant effort has been made to archive PSA's promotional content, a lot of it is, sadly, free-floating orphaned bits.

PSA's stewardesses wore bright pink and orange uniforms of miniskirts, hot pants, and go-go boots. They were encouraged to joke around with passengers, and so were the pilots. Other airlines at the time were still only slowly losing the unapproachable aura they had cultivated of stiff, sterile luxury and gravitas. PSA would get you where you needed to go without any fuss and they'd charge you half as much for it. And they weren't sloppy, either. Despite their low fares, PSA was incredibly safe, having one fatal accident in a span of time where American Airlines had 16, and even though nostalgia is obviously a factor I've only ever heard glowingly positive accounts of PSA, its service, and its staff.

image: Bill Larkins

PSA's fleet was...eclectic. Though they operated a few very popular models, like the Boeing 727 and McDonnell Douglas MD-80 series, a lot of their offerings were somewhat uncommon. The plane in my profile picture is one of their two L-1011 TriStars, another of Lockheed's underappreciated airliners and by far the most advanced wide-body aircraft of its time. PSA was unique in that it operated a jumbo jet, their "Mother Grinningbird", on a route that was not just domestic, but intrastate. They also apparently operated a single Bell 206 helicopter, which I can find no additional clarification on. Lastly, they flew one of the oddest airliners ever built in both function and appearance, the British Aerospace 146.

Just your regular high-wing jet. No thrust reversers necessary. Western-made but rocking the Il-76 wing anhedral. Super quiet because the powerplants are based off what you'd put on a helicopter. Seats less people than a 737-200 - six-across layout for maximum discomfort - and flies exclusively puddle jumps...yeah, I think four sounds like the right number of engines. image: Ted Quackenbush

Across all these planes, they found a livery that worked and they kept going with it. The reason this post is so long is to give context to just how important this livery is. The grinningbirds were what started low-cost carriers, paving the way for the silly names of jetBlue airplanes in a future its founders couldn't even have imagined. The shift to approachability over prestige in airline marketing was PSA's lasting gift to aviation, as were the low fares and the knowledge that a 'budget' airline didn't have to be dodgy or unpleasant - they just had to charge less than TWA and Western.

image: Piergiuliano Chesi

PSA's colorscheme was incredibly vibrant. The red and orange colors feel warm and tropical, complementing the California sunshine in which these planes spent their time. Earlier liveries also had a shocking hot pink shade above both, though it was eventually painted over due to issues with paint fading - I think the livery is vastly improved with its presence, but I suppose needs must. Despite the airline serving commuters more than vacationers it puts one in mind of things like beaches and ice cream stands - warm, high-energy things. The sorts of things one might smile about, if they like those things. I hate those things, but these planes make me like the idea of them, because they're just so darn happy to take me there!

The design of the fuselage is incredibly bold despite not using much more paint than any other airline of the day. While the striking colors definitely contribute to the overall look being more than the sum of its parts, I think there's also a few bits of clever design that really elevate the design of the plane.

The tail has a design almost like an inverse hockey-stick. Instead of following the cheatlines for maximum sleekness it chooses to diverge from it, creating a sharp angle that keeps the aerodynamic feeling while feeling fresh from similar designs of the time. By having the thin line from the tail trailing down towards the fuselage it prevents the block of empty space on a regular hockey-stick livery, where the forward portion of the empennage is fully unpainted, and creates a feeling of continuous color and excitement while keeping some staccato punch.

Similarly subtle yet effective are the stripes themselves. They aren't of an equal width - rather, the red stripe is thinner than the orange one, and in planes with the additional pink stripe this one is even wider. It feels a lot more dynamic than simple even-width stripes, feeling almost as if you can see the colors start to mix into each other. The 'mixing' feeling is helped by the fact that the cheatlines wrap under the nose instead of simply ending where they meet. The small painted white line under the main colored ones, above the unpainted metal of the underbelly, creates basically an extra two stripes for the price of one despite being so subtle many people probably didn't notice it.

On its own, the design of the bodies of PSA planes is already good, but it practically ceases to matter when you get to the face.

The way the top line of color wraps around the back of the cockpit windows makes it look almost like the plane is wearing sunglasses. And then there's the little painted black nose and, of course, the huge ear-to-ear grin. I don't really know what else to say about this because it's all been said time and time again.

I genuinely don't know how else to express it. PSA's livery was gorgeous and it was perfect for PSA. In all honesty, I don't think it's possible to improve it at all. My one slight criticism is that the actual PSA wordmark, though designed well, is a bit small and out of the way, but to be totally honest it's barely necessary. You see the smile and you know exactly who that plane is flying for.

PSA gets a PSA+.

So what happened to PSA, if they were so successful? Did an economic shift catch them off-guard? Did some demographic evolution rob them of their old customer-base? Did a change of management result in a new owner running the airline into the ground? Did it have anything to do with the fact that the one time they were involved in an accident it spent eight months as the deadliest crash in US history?

Nope. They got bought out by USAir because they wanted more routes on the West Coast.

Yeah. That's the story. Neither a bang nor a whimper. They left one morning and didn't come back. That was the end of PSA, the first-ever low-cost carrier, California's most beloved airline, and one of the best-designed liveries in airline history if not the very best.

There is, however, one final twist. USAir eventually was sucked into the gaping maw of American Airlines. With this merger American Airlines also inherited the rights to PSA's IP. In classic fashion, they created a wholly-owned subsidiary by the name of PSA Airlines, just to make sure nobody else could get the trademark.

Under the iron fist of first US Airways (USAir's eventual rebrand) and later American Airlines, we were allowed one last grinningbird - an Airbus A319-100 registered N742PS. It's strange, seeing the PSA livery on a model of airplane they never operated. It's a rare example of the design on airframes that have that rather distinct 'default' modern empennage, all sharp and tall with no t-tail or third engine. The implementation could take some notes and the colors look bizarrely plastic, but I will never stop loving her no matter how much they take from her. How could I not, with that smile?

Unfortunately, in April of this year she was re-painted to a standard American Airlines livery. Although the Allegheny and Piedmont heritage liveries were removed at the same time, I almost don't even notice their absence because of the loss of our very last holdout from a much more colorful time and place. Part of me feels a sort of ripping-the-bandaid-off relief at it. American Airlines shouldn't get to parade around the skin of a much better livery worn by a much better airline. That isn't theirs; they didn't earn it. And there's no way to rebuild PSA now that times have changed and the industry is unrecognizable from the days when a ticket from San Diego to Burbank cost $9.99. All the same, the loss of yet another smile hurts. There's no way it wouldn't. And at the end of the day it makes me feel a little dead inside just imagining the mindset of the American Airlines executive who walked by her in the hangar and instead of smiling back gave the order to paint her white. And that day, the sky got a little less colorful and a lot sadder.

Maybe, in a strange sense, the way it happened is better. Nobody ran PSA into the ground. They did not cause some sort of reputation-ruining accident through willful negligence. Their customer service did not decline until they were widely grumbled about. They didn't die infamous for poor safety and loose morals like Pan Am, or splitting at the seams and betraying their reputation like Chalk's Ocean Airways. No, I don't think an organic shriveled going-under would have held any more dignity than this. I think the ending PSA got is as graceful as the ending to something like PSA could be. There is no end to the glory days which forces itself into our memories. There is no decline. No sunset to fly off into. There is a loss to mourn, but no accompanying moment to curse. Lost at sea, ship never found, nothing to imply a terrible fate; all we know is the poor sailors aren't here anymore.

Maybe it's not universally known to people who aren't interested in subjects that bring them close to it, but to those of us who love planes PSA is truly special. Its quiet apotheosis has made it synonymous with the very best an airline could be. The joy of a time where a regular person could finally afford their first plane ticket and be greeted by colorful people who talk to them like friends, where even the planes are smiling, is encoded into the DNA of PSA's remnants, into every anecdote told by an aging former stewardess and into every Polaroid taken of one of those smiling planes parked on a sunny California tarmac. It was there, and then it was a distant echo of warm breezes and idle chatter that feels almost close enough to reach out and touch. PSA never died. One day it was flying passengers to their destinations, planes smiling their same smiles. The next day it was fond memory, already graduated to the distant sunny shores of nostalgia.

I like this picture a lot because it looks like she's saying hello to you. Like a cat approaching to sniff your hand.

First taking to the air in 1940 under the name British West Indian Airways, BWIA was also known at various points as BWIA West Indies Airways, BWIA International Airways, or 'Bee-Wee'. Its website was bwee.com. I have begun saying 'bweeeeee......' to myself under my breath now whenever I'm alone.

BWIA was founded as a private company, then became a BOAC subsidiary, and then was rapidly acquired by the government of Trinidad and Tobago. From 1961 until its ultimate demise in 2006, BWIA was the flag carrier of Trinidad and Tobago and became the largest carrier in the Caribbean, serving destinations in North America, South America, the Caribbean, and Europe.

Back in the day they had this...boring standard thing, but by the 80s they expanded their horizons to the other half of the color wheel, picking up a recognizable teal-and-bright-yellow color scheme. Its various jets continued to wear this livery until around 2000.

Sure, one image could have sufficed, but I'm far too weak to resist the allure of putting a really cobby-looking plane next to a comically long-looking plane.

The yellow and teal was a step in the right direction, but in 2000 BWIA decided it was time to unleash their true power on airports across the world. And the result is the subject of this post.

Now there's a livery worth talking about.

Seeing images of this livery makes me feel temporally strange. This is an airline which I technically overlapped with, in the sense that I was alive while BWIA existed, but I'm just inherently too young to remember that. There's definitely a chance I saw one of these striking planes in person and just don't remember it because I was five or so years old, and that's a very strange thought. I wish I had managed to see one, and had held onto the memory somehow, because I love these planes.

Do I miss the hot pink lettering from the previous livery? Yes, a little bit. I won't deny that. But if I hadn't known it was there I wouldn't have had that thought, so I don't think that's anything to hold against them.

I think BWIA is a really good place to pick up after this week's first post, Icelandair, where I discussed flag carriers' branding and the fact that it should reflect the country it represents. Trinidad and Tobago's contributions to music are gigantic. It's the birthplace of calypso, though calypso is far from the only genre and far from the only tradition which originated there.

BWIA's logo is a stylized steelpan, a musical instrument invented in Trinidad and Tobago which I could talk about on its own for quite some time if I weren't insisting to myself that this post has to be about airplanes and not music, but it's a choice of logo that makes it immediately clear that this is an airline which represents a group of people rather than just a flag. If the culmination of a flag carrier's mission is to make a case for why it's flying to a place you should visit, this is an incredibly effective way to do that. Trinidad and Tobago is a place where music is born. It's not just islands with beaches, it's islands with people and if you go there you will have experiences you could never have anywhere else.

In terms of flag carrier logos, it's up there among my favorites. The older 2D version is a little harder to immediately identify as a steelpan but the 2000-onward 3D version is very clean and very uniquely BWIA's. It adds more detail but it never becomes cluttered. The steelpan shape and the teal-and-yellow colors are both distinctive on their own, and combined they make planes that are impossible to mistake for any other airline.

The steelpan logo is prominent both on the tail and wrapped around the bottom of the fuselage, starting about midway down the ventral fairing and ending just below the nose. I really admire BWIA's choice to go with white-on-blue rather than the blue-on-white any other airline would have chosen. It instantly elevates the livery from doing something interesting with the placement of its shapes to doing that and also stubbornly refusing to even approach Eurowhite.

The use of white where it is used is very nicely executed, though. It allows the overall design to maintain a lightness by avoiding black outlines, while preventing the sort of overt eyestrain that comes from putting yellow directly on this sort of light teal. Instead, it elegantly uses the yellow as an accent on the back half of the fuselage. It's difficult for me to even articulate why this works so well, but it just does. The colors look harmonious together despite never mixing, and it's not the sort of place a secondary color would normally be isolated, which I think might be why it's so brilliant. It's a really nice accent to the rest of the plane, preventing the flatness which could result from a livery made entirely of a light color and plain white, while not impinging on the steelpan logo. It draws the eye and then takes a step back to let it experience the rest of the plane, and when you take a step back and appreciate the livery as a single unit it prevents any of that detail from being lost in a blue-and-white blur.

As with many liveries, I think BWIA's looks its best on a TriStar. That might be because the larger empennage lets you see more of the steelpan logo, but there's something so nice about the way the yellow peeks out from under the wing that reminds me of birds with bright yellow underbellies.

I think the main thing that sticks with me after looking at BWIA planes from every angle I can find images for is that this livery exemplifies a style of design that is the exact opposite of what makes most liveries so disappointing. This feels like a livery designed by someone who had never seen another airline livery before, who was sat down with some pencils, a color scheme, a logo, and an identity, and told to find a way to reflect it in the shape of the airplane. In so many of my other posts I compare liveries to each other, with the worst cases merging into uninspiring slop of aughts Delta clones and late 2010s Lufthansa clones and so forth. BWIA just didn't participate in any of that. This livery is hard to put words to because it's nearly impossible to compare to any other livery - in a good way. Most airlines' special occasion liveries don't have a fraction of this excitement.

This might sound a little lofty, and I don't mean to say that BWIA is what airlines should strive to directly emulate (in fact, by doing so they would sort of be doing the opposite of what BWIA did when they released this into a world full of Air France and United), but BWIA here has done what general relativity did to physics. Not so much a different equation, but a different state of mind. Taking what has always been treated as numbers and saying that it makes a lot more sense to think of it as fabric. And what I ultimately think is the most important outcome of these choices is that I can imagine any number of people watching other planes on the tarmac, bored out of their minds, snap out of their stupor to get a closer look when they see a BWIA plane roll by.

We unfortunately lost BWIA in 2006. It was for regular boring financial reasons, a similar situation to the more recent death of Alitalia where the government simply can't keep pumping money into something which has never turned a profit and has to start over with a new airline. I'm not going to talk about its successor, Caribbean Airlines, except to say that obviously I think it's a gigantic downgrade. Frankly, I could really like Caribbean Airlines and it wouldn't matter. If an impeccably designed livery is equivalent to someone who can answer any question you have about the body of physics scholarship, BWIA is equivalent to the sort of theorist who gets fundamental laws named for them.