Good design starts with one question: What decision should this support? Before I design anything, I make this clear first. After years of working on branding, visuals, and content, I’ve learned that design rarely fails because of execution. It fails because the purpose isn’t defined. When the goal is unclear, design turns into decoration. That’s why my process doesn’t start with tools, colors, or layouts. It starts with alignment. Who is this for? What should they understand immediately? And what action should this design make easier? Once those answers are clear, the visual choices become obvious. Fonts, spacing, and colors stop being subjective. They become intentional. This approach saves time, reduces revisions, and leads to designs that actually work in real-world use. Good design isn’t about adding more. It’s about making decisions clearer. ➕ Follow Bappy Kumar for design thinking focused on clarity and decision-making ♻️ Repost if you believe design should support decisions, not distract from them
