A decision-making strategy that ignores customer value isn’t a strategy—it’s a shortcut to irrelevance. Amazon bet on customer value over short-term profits. One decision—free shipping—reshaped its entire future. Every strategic decision you make should pass a simple test: does it increase customer value? If not… why make it? Read more on my website or in my newsletter. Svyatoslav…

Most strategic plans are huge PowerPoint decks that nobody reads — except the people who wrote them. Real impact doesn’t come from a 200-page plan. It comes from strategic principles. They guide everyday decisions. They shape behavior. And they create alignment without the need for constant supervision. If your team needs help choosing between A and B, don’t give them a plan — give them…