#dave bona

As the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair question, and there are many answers. If I had to peg it down to one reason, bringing our merchant partners incremental business (or customers they wouldn’t get on their own) is one of the primary drivers of participation and it also fuels the…

Some say that deals and coupons aren't appropriate for high-end brands. We beg to differ, and we have examples.

We’ve made the claim that coupons can work for just about any business, as long as the deals are created with specific goals and audiences in mind. Mom-and-pop shops, regional chains, national retailers and yes, high-end brands.

That’s right, even high-end brands can – and do – use deals to entice the right crowd to shop at their establishments. In fact, Access has helped many of these brands…