#datorama

Digital Analyst Team specializes in providing outsourced Datorama services to digital agencies, assisting with a wide range of needs to enhance your digital media performance. We offer support for simple and complex Datorama dashboards, seamlessly integrating data from various sources and providing advanced analytics.

We ensure that Datorama is optimized for your specific requirements, connecting it with diverse data sources to create a unified view of your digital media performance. Our expertise allows us to design and develop custom dashboards tailored to your agency's unique needs.

In the data-driven world of today, the success of any business largely depends on its ability to make informed decisions. Marketing analytics has emerged as a crucial practice for businesses of all sizes looking to gain a competitive advantage in their industries. By leveraging marketing analytics, businesses can unlock valuable insights into customer behavior, preferences, and trends, enabling them to optimize their marketing efforts and drive growth. However, with the ever-increasing volume and complexity of data from various sources, businesses need a robust platform that can seamlessly gather, unify, and present this data in a creative and actionable way. This is where Salesforce Datorama comes in.

Introduction to Salesforce Datorama: A Comprehensive Solution for Marketing Analytics

Salesforce Datorama is a proven one-stop solution for marketing analytics that empowers businesses to unify their marketing data from various sources and gain a complete view of their marketing performance. It serves as a centralized hub for monitoring and analyzing marketing campaigns across multiple channels, providing businesses with the tools they need to make data-driven decisions and drive better results.

Key Features of Datorama that Make it Essential for Any Business

Connect & Mix: Connect and mix feature of Datorama allows users to seamlessly connect to various data sources, including social media streams like LinkedIn, Facebook, and YouTube, as well as other sources like Salesforce reports and Salesforce Pardot. This comprehensive connectivity ensures businesses can gather data from all relevant channels and sources, enabling a holistic view of their marketing efforts.

Harmonization Center: The Harmonization Center of Datorama is a centralized data model that maintains data coming from all streams. It allows users to harmonize and process data, ensuring consistency and accuracy across the board. This feature eliminates discrepancies and enhances data reliability for more accurate insights and decision-making.

Visualize: With the visualization feature of Datorama, users can create customized reports and dashboards that showcase key performance indicators (KPIs), tabular data, and graphs. The platform provides different widgets and filtering options, allowing users to control the level of data they want to see in their dashboards. This feature enables businesses to gain a clear and comprehensive understanding of their marketing performance in a visually appealing and intuitive manner.

Analyze and Act: Datorama empowers users to set AI-powered insights, benchmark KPIs, create reports, and set alerts on changes in benchmark KPIs. By leveraging these features, businesses can proactively identify trends, opportunities, and challenges, enabling them to take timely and informed actions to optimize their marketing strategies and drive better outcomes.

Automation: Datorama streamlines the reporting process by automating report generation and delivery. Users can receive reports directly in their email inbox on customized time intervals, such as daily, weekly, or monthly. This automation saves valuable time and effort, ensuring that stakeholders have access to the latest insights without manual intervention.

Control Center: The Latest Advancement in Data and Stream Management

Datorama has recently introduced a feature called Control Center, which takes data management to a whole new level. Control Center serves as a centralized hub where you can monitor and manage all the data streams in one place, providing enhanced visibility and control over data collection processes. Control Center offers real-time monitoring, ensuring businesses are promptly informed if any data stream fails for a particular day. This proactive approach enables businesses to address data collection issues quickly, minimizing the impact on data integrity and decision-making. Control Center provides businesses with a comprehensive view of all data streams, enabling them to navigate through different sources, explore metrics, and gain actionable insights without the need for complex data manipulation. This holistic view enhances data understanding and facilitates informed decision-making. Control Center also offers valuable insights into the occupancy of rows by the entire data set. Users can track the number of rows occupied by each data stream, ensuring they stay within specified limits and avoiding data overflows or discrepancies.

Conclusion

Datorama is an advanced analytics tool that provides businesses with the insights they need to make smarter decisions. It provides an easy-to-use platform for marketers to track, measure, and analyze their campaigns across multiple channels in real-time. With Datorama's powerful data visualization capabilities, businesses can quickly spot trends and take action on them. The platform also allows marketers to automate processes such as campaign optimization and reporting, making it easier for them to stay ahead of the competition. By leveraging Datorama's advanced analytics technology, businesses can make better decisions that will help them reach their goals faster.

Today Marketers play the role of advanced and technical matchmakers as their job is to match their target consumers with the products and solutions that best meet their needs or wants. They are also responsible for matching their consumer segments with the content, messaging, creatives, and CTAs that best suits - across all the platforms and channels their audiences are on. Marketers generally face massive barriers to understand how customers engage with marketing campaigns and where & how to optimize them. Data visualization, preparation, charts, dashboards and stats are the top areas where talented and expensive marketing resources are getting exhausted and that too are misaligned. The experienced marketing analysts spend their time preparing data rather than analyzing it, which is the wastage of available resources and not utilizing it efficiently.

Marketers today are looking for a centralized place where all stakeholders can connect to the right information and insights– to make smarter decisions across the customer journey. That means connecting a multitude of different data into a system that understands how they need to fit together can be flexibly improvised over time as per marketing requirement.

Marketers who leverage marketing intelligence successfully tend to have four core steps in the process. These are:

The combination of marketing’s data complexity and requirements of simplicity of control and adaptability has created the conditions for a smarter approach. The main focus of Marketing Intelligence is to empower the marketing department with its smart insights. Marketing Intelligence uses smart technology that can easily understand and learn from the marketing data which keeps on changing. Now marketers can take control of their data from end to end, with the advances in AI, ML and embedded marketing expertise. This has helped marketers to connect, unify, analyze and act on all of marketing’s data in a way that’s easy– and even automatic.

Datorama helps businesses in handling their processing and analysis of data sets of different sizes and complex levels. It is scalable and cloud-based for growth, access and convenience. Salesforce Datorama, built to provide enterprise-grade intelligence and insights, enables managers to monitor KPIs (key performance indicators), track ROIs (return on investments), and other documents in a centralized repository.

As a leading marketing intelligence platform, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry’s most extensive library of marketing API connectors and AI-powered data integration, Datorama can integrate, prepare, and export your marketing data. This is a valuable resource for Marketers looking for the data needed to measure campaign effectiveness and manage marketing performance through improved dashboards and reporting.

Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.

Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.

Key differentiators & advantages of Datorama

· Single Cohesive Data Warehouse

· Quick Insights

· End-to-End Platform

· Data Accessibility

· Cross-Channel Visibility

· Actionable Insights

· Better Business Decisions

Usage and Industries

Datorama brings in all of your top marketing data sources. Customers can create, distribute, and access powerful marketing analytics apps with speed and ease. As a marketer, you want to see all your performance, outcome, and investment data in one place, Datorama allows you to take hold on all these things. You can let datorama’s AI automatically connect and organize any data source with just a few clicks. Easy to use real-time dashboards put your goals, insights, and trends at your fingertips.

Why Salesforce Datorama

· Datorama allows users to connect and unify all their data and insights into one centralized platform for holistic reporting, measurement, and optimization.

· Analyze and report across all channels and campaigns so every stakeholder in the organization has the right information at their fingertips.

· Act and collaborate to drive ROI to bring the organization together toward common goals using built-in activation and collaboration tools to connect customer’s marketing technology stack and decision-makers.

· Compares and contrasts the performance of all your channels and campaigns in one view.

· Allows marketers to unify all their data, KPIs, and stakeholders across teams, channels, platforms, etc.

· Datorama Marketplace unlocks limitless opportunities to deliver and access powerful solutions that leverage the full power of datorama with immediate time to value.

· Salesforce marketing cloud email offers customers interactive analytics that helps benchmark and measures the effectiveness of email marketing campaigns.

If you too want to explore the advanced marketing intelligence platforms for the growth of your business, then you can consider the following consultants:

· Nabler

· EMS Consulting

· Search Discovery

· ATCS

· Blast Analytics

Resources to learn more about Datorama:

· Salesforce Official Youtube Channel - https://www.youtube.com/channel/UCJTUa_frgMCc9KN4cWc36aw

· Salesforce Trailhead

https://trailhead.salesforce.com/en/content/learn/modules/datorama-for-marketing/get-to-know-the-datorama-platform

· Salesforce Community

Some of the interesting articles which I came across:

· WHY MARKETING TEAMS SHOULD USE SALESFORCE DATAROMA?

· Datorama Salesforce: Integrate, Prepare, and Export Your Marketing Data

· 4 Marketers on the Future of Marketing Data