"Customer segmentation is the division of potential customers in a given market into discrete groups that aid in attaining a deeper understanding of customers' preferences and needs with the idea of discovering what each segment finds most valuable to more accurately tailor marketing materials toward that segment."
Read more as Sanjana Nair details the steps involved to carry out RFM segmentation with Dataflows to analyze your customer behavior easily and effectively.
https://www.applexus.com/blogs/dataflows-for-customer-segmentation
If you'd like to explore more on leveraging advanced data transformations in SAP Datawarehouse Cloud, join our upcoming webinar today at 11 am CST.
https://www.applexus.com/webinar/drive-business-self-service-analytics-with-sap-datawarehouse-cloud