#datanyze

by Akashma News “They don’t report reality—they monetize assumptions.” Akashma 🧠 What Is Datanyze (aka Datalies)? A man sits at a desk scraping data from the internet for profit, while code scrolls on his screen and a golden dollar sign looms over a wall of metadata. The commodification of personal information becomes currency in the surveillance economy. Image Credit: Akashma News |…

by Akashma News “They don’t report reality—they monetize assumptions.” Akashma 🧠 What Is Datanyze (aka Datalies)? A man sits at a desk scraping data from the internet for profit, while code scrolls on his screen and a golden dollar sign looms over a wall of metadata. The commodification of personal information becomes currency in the surveillance economy. Image Credit: Akashma News |…

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For January 6, we’re profiling enterprise startups.  Today's guest expert is Mark Birch, CRO at Enhatch and founder of the NYC Enterprise Sales Meetup.

Enterprise sales at its core has seen enormous change over the past five years. When I look at the way we sell B2B deals going into 2015, the biggest difference from even a couple of years ago is the amount of information available to both buyers as well as sellers. Buyers have had the advantage for some time given the amount of product and vendor information freely available on the Internet, highlighted in the study by the CEB that 57% of the sale happens before a vendor is even engaged. However, vendors are starting to win back some ground, leveraging tools that give them better intelligence about prospects like Datanyze or Relationship Science, make sales teams more productive like Enhatch or Toutapp, and remove friction from the sales process like Quoteroller or CallidusCloud.

Ultimately, it is about making the enterprise sales more predictable by making sales people and managers more effective. Despite comments about the "death" of enterprise sales, the need for informed, data-driven sales people will be even more critical as the solutions they sell become more complex and the prospects they sell to become more complex organizations. Therefore we should expect most companies to start employing various sales technologies beyond mere backend CRM systems in the near future. The difference in this generation of sales technologies will be the simpler cloud and mobile deployments, ease of use with improved adoption, and the ability to more easily plug into existing corporate IT systems.

Bio:

Mark Birch is an enterprise software tech entrepreneur, sales executive, and early stage startup investor based in NYC.  Currently he heads revenue and marketing for Enhatch, a company in the mobile enterprise software industry providing sales & marketing productivity tools. He also started the NYC Enterprise Sales Meetup.  In his spare time, he can be found trawling the narrow streets of Chinatown scouring the best dumplings and Chinese snack foods around New York.

About Enhatch:

New Post has been published on http://www.learn-digital-marketing.com/the-google-of-sales-marketing-raises-2m-to-tell-you-whos-using-competitors-software/

The ‘Google of sales & marketing’ raises $2M to tell you who’s using competitors’ software

Image Credit: JD Hancock

Knowing who uses your competitors’ products can be a huge competitive advantage. Knowing when potential customers start a trial of your competitor’s product could be a lifesaver.

That’s the appeal of Datanyze, the “Google of sales and marketing.”

The company, which trawls the web for scraps and pieces of code that reveal what software-as-a-service products companies are using on their website, announced today that it has raised a $2 million seed round from investers such as IDG Ventures, Google Ventures, and Mark Cuban. And that it’s been growing at the astonishing rate of 25 percent per month all this year.

“Datanyze enables salespeople to uncover not only who is using a competitor’s software, but also determines when they started or stopped using it,” the company said. “If a competitor requires annual contracts, Datanyze can pinpoint the day a client deployed this competitive technology and send notifications a few months before the contract is up for renewal.”

Clearly, that’s gold to salespeople and marketers.

In January of this year, Datanyze was already well on the way to $1 million in annual revenue — without having taken a penny of investment. With barn-burner growth ever since, it’s unlikely that the company needed the seed round, although it will help accelerate progress. But a good seed round does provide a good ramp to a bigger round of capital down the road, and a basis for a valuation, both of which are important for a potential future IPO or acquisition.

And founder Ilya Semin doesn’t have small plans:

“Our goal is to become the de facto lead generation solution for every technology provider,” he said in a statement.

Datanyze is not just pursuing its own technology and product. It’s also working with frenemies and coopetors, such as HG Data, a company representative told me recently. HG Data, based in Santa Barbara, does something similar to Datanyze, but instead of spidering websites, it searches the hidden web: PDFs, Word documents, and Excel spreadsheets, the digital trash of modern companies, which also reveal important clues to what technology you are using.

The difference is that HG Data’s information is better at revealing technology purchases that don’t hit the website and might not be SaaS-based: servers, CRM that’s not integrated with the web, switches, and back-office functionality such as corporate databases. In addition, HG Data searches out a much larger universe of technologies.

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“We have 1,700 technologies, they have about 4,000,” the representative told me. “HG Data will sell Datanyze’s data, and Datanyze will sell HG Data’s data.”

All told, that puts the number of technologies that Datanyze can supply data about at over 5,000 (there’s some level of overlap). And because Datanyze has invested in a slick user-friendly interface — which HG Data has not — partners have the option of pretty charts and graphs as well as just exports of and API access to raw data.

Early adopters including KISSmetrics, Fastly, and Dyn, and the capabilities have excited the ultimate celebrity investor, Mark Cuban:

“Like investments, sales is all about context and timing,” the NBA Mavericks owner said in a statement. “When I saw what Datanyze was doing with technology data, I knew I was in.”

Datanyze updates its data with daily web crawls to ensure freshness.

Investors in this round include AngelList, Gil Penchina, Neeraj Agrawal, Jeff Epstein, and Kyle York, as well as the already-mentioned Mark Cuban and Google Ventures, and the lead investor, IDG Ventures.

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Google Ventures is the venture capital investment arm of Google Inc. that makes financially driven investments in technology companies. Google Ventures seeks to invest in start-up companies in a variety of fields ranging from Internet,… read more »

HG Data is a business intelligence service used by leading technology companies for marketing and sales leads as well as research and investment. HG Data produces a detailed census of specific technologies utilized at an enterprise's g… read more »

Datanyze provides accurate and up-to-date information on the technologies every website is using.